In previous posts, I have outlined ways to create compelling messages for your communication efforts. I explained in those posts how messages are the small, “bite sized” pieces of information we want our stakeholders to understand or experience.

After creating your messages, look for every opportunity you can to communicate them. The bottom line is that every time you speak to your staff, draft a letter to parents or give an update at your local Rotary club, you should share your messages.

In time, you will find that others with whom you are in regular contact will begin speaking of the school or district with the same messages, often using your own words.

Be relentless and disciplined in your communications efforts. Just about the time when you start to get tired of communicating your messages is when they begin taking hold among your stakeholders.