One of the best ways for educational leaders, especially new superintendents and principals, to learn how to communicate effectively and to engage parents and other community members and staff is to study the efforts of other school leaders.

Much can be learned by reflecting on the communications practices of a veteran superintendent or a principal who is a skilled communicator.

Remember, however, that we all have our own ways of communicating and not everything that is done by a mentor will work for you.

But more importantly, you have to find your own voice. Some of us are serious communicators. Others can use humor. For some, communication comes easily. For others, it requires some work.

Good education communicators find their own voice and they continue to hone their communications craft over time.