Learn from Others
Great schools and districts frequently tell me about how they have learned from their peers in other districts. But we also know that in education, what works well for one school or district may not work as well for another.
The same is true with communication.
Spend time with your peers in other districts and pay attention to what is working. School and district leaders, including and perhaps especially the more veteran leaders, like to share their experiences.
As with educational approaches, learn to put your own spin on communications practices that other districts use. Most of all, in this era of great change, understand that the greatest communications-related skill you can have is the ability to learn from the experiences of others.