When considering the task of communicating about your school or district, it can feel both daunting and isolating for the school leader.

But, while you may be ultimately responsible for your school or district’s communications, try to engage a larger group in the effort.

For a superintendent, this can mean calling your administrative team. For a principal or the leader of a small district, this can mean assembling key staff.

Facilitate regular conversations with that team about communications planning by asking the following key communications questions:

• How do we define communications success?
• Who are our stakeholders?
• What messages do we want to communicate to our stakeholders?
• What communication tools will we use to communicate our messages to our stakeholders?
• Finally, who will do what?

Meet with your communications team on a regular basis to reflect on what is working well with your communication efforts and what can be done to improve them.