In today’s busy, interconnected world, it is sometimes difficult to break through the noise and to connect meaningfully with stakeholders. At the same time, marketing messages and political messages often cloud the truth about issues and organizations.

Here is a tip: in all of your communication, seek first integrity.

Seeking integrity means more than just communicating truthfully; it also means providing transparency so stakeholders can truly understand critical important school district issues. Remember that our goal should always be to raise the level of dialogue in our school and district communities about complex educational topics.

Even though others may spin the truth, promise yourself that no matter the situation, you will always communicate in a way that builds your integrity rather than reduces it.