Right now, fall seems far away. With so many days of summer left, the upcoming school year is the last thing on stakeholders’ minds. Not for district leaders! Fall is fast approaching, which means it’s time to start creating content for the 2023-24 school year.

Why start creating content now?

Fall will be here before you know it. If you wait too long, the beginning of the school year will catch you off guard! Content needs to be ready long before you post it to your district’s media channels. Creating content now will save you stress in the fall, and you’ll have more time to dedicate to other responsibilities.

Content is better when you plan ahead. When the school year starts, your attention will get pulled in many different directions. There will be so much on your plate, you’ll have to rush to produce and post content in a timely manner. With school still many weeks away, you have plenty of time to figure out what you want to say and how you’re going to say it. Planning well in advance allows you to refine your message and create higher quality content for your stakeholders.

Content ideas for the school year

Your district has big plans for the upcoming school year. The calendar is packed with events, and there are exciting changes in store. Think of what’s to come this year, then create content that promotes it.

Here are some content ideas to get you started:

• Event marketing: Your district has tons of fundraisers, ice cream socials, soccer games and school musicals lined up for this year. Start creating promotional materials for these events now, so they’re ready to be published on your channels later.
• District-wide announcements: The 2023-24 school year will likely bring some changes, whether that’s a new referendum, a new superintendent or a new school policy. Start planning how you’re going to address and educate the public about these changes.
• Testimonials: Create a questionnaire asking students, teachers, staff and parents to describe what they love about your school community. You can turn their responses into testimonials for marketing campaigns and your district’s website.

Don’t wait until the school year is here. Start creating content now, so it’s ready to roll out in the fall. Getting a head start will save you time and energy later down the road. Plus, stakeholders will get to enjoy higher quality content. Your future self will thank you!