Your School Communications Partner
A Full-Service Approach
The Donovan Group focuses exclusively on education, delivering school district communications services that help you reach your marketing, public relations and stakeholder engagement goals. We leverage our expertise in communications and apply it to K-12 schools and districts.
Education is our Passion
We’ve become a national leader in school district communications by staying on top of emerging best practices. We come from an educational background and are well-versed in state and federal policy, changes in teaching and learning and new forms of competition.
You gain access to school district communications services that include everything from consulting and coaching to high-quality deliverables. Our clients are large, urban districts and small, one-building rural schools. We also deliver communications and consulting services to state and national associations.
A National Communication Plan for Reopening Schools
Services Tailored to Your School or District
Working with you, your team and your stakeholders, we develop a cohesive communications plan that guides your efforts well into the future. This includes identifying stakeholders, creating messages and formulating a clear monthly roadmap.
We believe that a successful referendum or bond measure is one that both passes and fosters a greater sense of trust between a school district and its community. We assist with all facets of a referendum effort, from defining needs through election day.
Through surveys, you can gain valuable data and feedback from your staff, parents, students and community members. We provide surveys to establish baseline data, seek residents’ input in advance of a referendum and help guide our planning efforts.
Video is an increasingly effective way to reach your stakeholders, especially through digital media. We storyboard, film, edit and produce professional videos on virtually any subject relevant to your school or district.
When a crisis situation hits, you must communicate in a clear, accurate and timely manner. We are available 24/7 to take action, helping you gather facts, reach your most critical stakeholders and respond to media inquiries quickly and effectively.
We give you the back-end communications assistance you need via content creation, web and graphic design, copyediting, surveys, reports and more. We advise you on how you can best tell your school or district’s story each day.
Media Relations & Training
We understand how the news media works. (In fact, several of us are former journalists.) We help you and your team prepare for media interviews, while offering professional development on how you can work with reporters to advance your narrative.
Our highly skilled education writers and editors create exceptional content tailored to your stakeholders and key messages. We write articles, news releases, web copy, reports, parent letters, brochure copy and more. You can also turn to us for proofing and editing.
Web & Graphic Design
We staff several talented graphic designers who take your branding and create crisp, attention-grabbing brochures, reports, mailers, postcards and more. We also assist with rebranding efforts, logo creation and web design.
One of the simplest, yet engaging, ways you can share key information with your stakeholders is through a simple school video update. In fact, this is perhaps the most common type of school video. The subject—who is usually the superintendent or a principal—sits or...
At a time of school closures, schools and districts are looking at how they can engage their stakeholders from a distance—especially through digital video. This can be as simple as grabbing a smartphone and recording some footage or a video message to students and...
School closures lasting weeks at a time has been unlike anything parents, students, staff or community members have ever experienced. Especially in the first several weeks of the closures, school and district leaders and teachers had to answer tough questions about...
This spring, many school boards are in the process of creating and finalizing a budget for the 2020-21 school year. This work is largely taking place via Zoom and other online meeting platforms. District leaders and board members should work to maintain transparency...
For most high schools across the country, holding a traditional in-person graduation ceremony is looking less feasible by the day. Although some states’ shelter-in-place orders may be lifted or relaxed by late May or early June, it might not be safe for large groups...
The COVID-19 pandemic has caused enormous disruptions for school districts across the United States. With little notice, school and district leaders have had to address a wide range of challenges related to delivering online instruction, providing meals to students,...
Contact Us to Get Started
Do you need immediate assistance? Call us at 800-317-7147.