A Communications Firm Dedicated to Public Education


We help public school and district leaders engage stakeholders, increase transparency and compete well in an increasingly competitive educational marketplace.


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The Donovan Group is the Perfect Communications Partner


A Full-Service Approach

Focusing exclusively on education, the Donovan Group helps your school, school district, or educational organization reach its marketing, public relations, and stakeholder engagement goals. Our firm, now in its 10th year, leverages best practices in public relations and marketing and applies them to K–12 schools and districts.

Education is our Passion

We’ve become the leader in our field by staying on top of emerging best practices in communications—and we know K-12 education because we come from an educational background. Our team is well-versed in state and federal policy, changes in teaching and learning, and new forms of competition in the public K-12 market.

Proud Partners

With the Donovan Group, you gain access to services that run the communications spectrum, from consulting and coaching to high-quality deliverables. Our clients range from large, urban schools and districts to small, one-building rural schools. We also provide communications and consulting services to state and national associations.

Services Tailored to Your School or District


Our industry-leading communications solutions are rooted in our deep knowledge of education. Whether it’s helping navigate a change in leadership structure, assisting during or after a crisis, reviewing existing communications plans, creating new strategies, or streamlining your communications efforts, we leverage our experience and expertise to help you achieve your goals.



Since its beginning, the Donovan Group has assisted schools, districts, and educational organizations with graphic design, content creation, website development, app development, polls, surveys, focus groups, and spokesperson services—among various other solutions. Our full-service team includes content writers, editors, web developers, videographers, project managers, researchers, and support staff.



In recent years, the directors of our firm have been regularly called on to provide coaching services for superintendents, principals, and communication professionals. The Donovan Group offers coaching services for large and small organizations across the United States.

The 4 a.m. Blog

School Finance Communication: Asking the Right Questions

This is the third article of a three-part series on communication about school finance. If you haven’t already, we invite you to read the first and second articles in the series. I always find that when communicating about budgets and attempting to create messages,...

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School Finance Communication: Early and Often

This is the first article of a three-part series on communication about school finance. There is a universal truth when communicating about education: nearly everyone has an opinion because nearly everyone has attended school. But if it’s true that everyone has...

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Tools we Love: The Donovan Group Tech Stack

It is almost cliché to say it: education and communication are changing so fast that it is difficult to keep up. Central to this change are the tools that are used to engage in communication, to collaborate and generally to get work done. We are often asked for...

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Get out of the Bubble

Educational leaders often communicate in bubbles. Based on our communications efforts, we receive feedback from the same group of people, often the most actively engaged parents. And, as a result, the way in which we communicate, including how we communicate and what...

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Crisis Communication—Prioritizing Contacts

In an earlier post, we outlined the first step of communicating after a crisis situation: getting all of the facts. Today, I want to talk about determining with whom you should communicate and when you should communicate after a crisis. Please note that I use the term...

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Crisis Communication—Getting All the Facts

All schools and districts leaders must be prepared to communicate about a crisis situation, although they may hope and pray that they will never have to do it. In most cases, a school or district leader will learn about a crisis situation through a telephone call from...

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Advanced Media Interviewing Tips

In previous posts, I provided basic information about media interviews. Here is an advanced set of tips. Again, there are basically two ways in which you can speak with a reporter. You can speak “on the record,” which means that everything you say can be quoted...

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Start With Staff

Often, when we talk about good school district communication, we immediately think of external audiences, usually parents and other community members. However, we must remind ourselves that school and district staff members are our most important stakeholder group. It...

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