A School District Communications Firm Dedicated to Public Education


We help public school and district leaders engage stakeholders, increase transparency and compete well in an increasingly competitive educational marketplace.


Our Services#SchoolPR Insights

Your School Communications Partner


A Full-Service Approach

The Donovan Group focuses exclusively on education, delivering school district communications services that help you reach your marketing, public relations and stakeholder engagement goals. We leverage our expertise in communications and apply it to K-12 schools and districts.


Education is our Passion

We’ve become a national leader in school district communications by staying on top of emerging best practices. We come from an educational background and are well-versed in state and federal policy, changes in teaching and learning and new forms of competition.


Proud Partners

You gain access to school district communications services that include everything from consulting and coaching to high-quality deliverables. Our clients are large, urban districts and small, one-building rural schools. We also deliver communications and consulting services to state and national associations.


Services Tailored to Your School or District


Our deep knowledge of public education drives our school district communications services. We help you achieve your goals, whether it’s navigating a leadership change, assisting during a crisis, conducting audits or streamlining your communications efforts.




We help schools, districts and educational organizations with graphic design, content creation, social media management, website development, app development, polls, surveys, focus groups and spokesperson services—among many other solutions.




Our firm’s directors have been called on regularly to provide coaching services for superintendents, administrators, principals and communication professionals. We offer coaching services for organizations large and small across the United States.


#SchoolPR Insights

Communicating Before an Iowa PPEL Vote

The concept of a voted Physical Plant and Equipment Levy (PPEL) is unique to Iowa education. It allows school districts to raise the local levy to fund project and improvements related to facilities, buildings and grounds. In most other states, districts may need to...

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Getting Started with a School District Rebranding Effort

In an era of open enrollment and charter, voucher, virtual and private schools, public schools and districts must have a distinct brand if they hope to compete among the wide variety of options available to families and students. This makes school district rebranding...

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School Finance Communication: Asking the Right Questions

This is the third article of a three-part series on communication about school finance. If you haven’t already, we invite you to read the first and second articles in the series. I always find that when communicating about budgets and attempting to create messages,...

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School Finance Communication: Early and Often

This is the first article of a three-part series on communication about school finance. There is a universal truth when communicating about education: nearly everyone has an opinion because nearly everyone has attended school. But if it’s true that everyone has...

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Tools we Love: The Donovan Group Tech Stack

It is almost cliché to say it: education and communication are changing so fast that it is difficult to keep up. Central to this change are the tools that are used to engage in communication, to collaborate and generally to get work done. We are often asked for...

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