Your School Communications Partner
A Full-Service Approach
The Donovan Group focuses exclusively on education, delivering school district communications services that help you reach your marketing, public relations and stakeholder engagement goals. We leverage our expertise in communications and apply it to K-12 schools and districts.
Education is our Passion
We’ve become a national leader in school district communications by staying on top of emerging best practices. We come from an educational background and are well-versed in state and federal policy, changes in teaching and learning and new forms of competition.
You gain access to school district communications services that include everything from consulting and coaching to high-quality deliverables. Our clients are large, urban districts and small, one-building rural schools. We also deliver communications and consulting services to state and national associations.
Services Tailored to Your School or District
Working with you, your team and your stakeholders, we develop a cohesive communications plan that guides your efforts well into the future. This includes identifying stakeholders, creating messages and formulating a clear monthly roadmap.
We believe that a successful referendum or bond measure is one that both passes and fosters a greater sense of trust between a school district and its community. We assist with all facets of a referendum effort, from defining needs through election day.
Through surveys, you can gain valuable data and feedback from your staff, parents, students and community members. We provide surveys to establish baseline data, seek residents’ input in advance of a referendum and help guide our planning efforts.
Video is an increasingly effective way to reach your stakeholders, especially through digital media. We storyboard, film, edit and produce professional videos on virtually any subject relevant to your school or district.
When a crisis situation hits, you must communicate in a clear, accurate and timely manner. We are available 24/7 to take action, helping you gather facts, reach your most critical stakeholders and respond to media inquiries quickly and effectively.
We give you the back-end communications assistance you need via content creation, web and graphic design, copyediting, surveys, reports and more. We advise you on how you can best tell your school or district’s story each day.
Media Relations & Training
We understand how the news media works. (In fact, several of us are former journalists.) We help you and your team prepare for media interviews, while offering professional development on how you can work with reporters to advance your narrative.
Our highly skilled education writers and editors create exceptional content tailored to your stakeholders and key messages. We write articles, news releases, web copy, reports, parent letters, brochure copy and more. You can also turn to us for proofing and editing.
Web & Graphic Design
We staff several talented graphic designers who take your branding and create crisp, attention-grabbing brochures, reports, mailers, postcards and more. We also assist with rebranding efforts, logo creation and web design.
The reality of public school finance means that there are a select few districts that have the budget to support a dedicated public relations and communications specialist. We see this in every state in which we work. In most school districts, the bulk of...read more
As a school or district leader, you never want to encounter a crisis situation. A select few are fortunate to go years without needing to handle a major crisis in their schools. But it's a near certainty that, at some point in your career, you'll need to engage in...read more
Dear Friends, I am writing to share some exciting news about the Donovan Group. I started the firm 10 years ago with the hope of leveraging what I knew about education and communications to provide communications-related consulting to public school districts in...read more
Imagine it's 4 p.m. on a Thursday. You're working to wrap up another busy day. Some of your staff have already left, and you're looking forward to doing the same within the next hour or so. But then you get a phone call. It's a principal at your high school, who...read more
The world of public education is constantly changing, and school leaders must be nimble in how they communicate with their parents, staff, students, community members and other stakeholders. In this environment, effective school district marketing has become...read more
When a school district goes to referendum, the end goal is obvious. We aim to get enough votes for the referendum to pass so the district can the fund programs, services or capital projects it needs. But in our view, a successful referendum effort is about more than...read more
Contact Us to Get Started
Do you need immediate assistance? Call us at 800-317-7147.