There are great things happening in your schools. We help you tell the story.
Learn how we can help you engage your stakeholders, increase transparency and compete in an increasingly complex public education world.
Your School Communications Partner
A Full-Service Approach
The Donovan Group focuses exclusively on education, delivering school district communications services that help you reach your marketing, public relations and stakeholder engagement goals. We leverage our expertise in communications and apply it to K-12 schools and districts.
Education is our Passion
We’ve become a national leader in school district communications by staying on top of emerging best practices. We come from an educational background and are well-versed in state and federal policy, changes in teaching and learning and new forms of competition.
Proud Partners
You gain access to school district communications services that include everything from consulting and coaching to high-quality deliverables. Our clients are large, urban districts and small, one-building rural schools. We also deliver communications and consulting services to state and national associations.
Looking to communicate about CORONAVIRUS? Check out our free guidance, resources and templates:
Services Tailored to Your School or District
Communications Planning
Working with you, your team and your stakeholders, we develop a cohesive communications plan that guides your efforts well into the future. This includes identifying stakeholders, creating messages and formulating a clear monthly roadmap.
Referendum Assistance
We believe that a successful referendum or bond measure is one that both passes and fosters a greater sense of trust between a school district and its community. We assist with all facets of a referendum effort, from defining needs through election day.
Surveys
Through surveys, you can gain valuable data and feedback from your staff, parents, students and community members. We provide surveys to establish baseline data, seek residents’ input in advance of a referendum and help guide our planning efforts.
Video Services
Video is an increasingly effective way to reach your stakeholders, especially through digital media. We storyboard, film, edit and produce professional videos on virtually any subject relevant to your school or district.
Crisis Communication
When a crisis situation hits, you must communicate in a clear, accurate and timely manner. We are available 24/7 to take action, helping you gather facts, reach your most critical stakeholders and respond to media inquiries quickly and effectively.
Communication Support
We give you the back-end communications assistance you need via content creation, web and graphic design, copyediting, surveys, reports and more. We advise you on how you can best tell your school or district’s story each day.
Media Relations & Training
We understand how the news media works. (In fact, several of us are former journalists.) We help you and your team prepare for media interviews, while offering professional development on how you can work with reporters to advance your narrative.
Content Creation
Our highly skilled education writers and editors create exceptional content tailored to your stakeholders and key messages. We write articles, news releases, web copy, reports, parent letters, brochure copy and more. You can also turn to us for proofing and editing.
Web & Graphic Design
We staff several talented graphic designers who take your branding and create crisp, attention-grabbing brochures, reports, mailers, postcards and more. We also assist with rebranding efforts, logo creation and web design.
#SchoolPR Insights
Communicating with Staff During a Coronavirus School Closure
As a school district leader, you may be feeling under siege by all the questions you are receiving from parents, staff, members of the media and community members during coronavirus-related school closures. Through clear, proactive communication, you can answer many...
Keeping Lines of Communication Open with Parents During School Closures
Much in our society has changed over the past 10 days. "Social distancing" has been implemented across the United States and nearly all K-12 schools are closed nationwide. Parents, students and staff are looking for guidance on what they should be doing while school...
Communicating a Coronavirus School Closure to Your District Community
Both public and private school districts across the country are starting to close schools for an extended period of time. Many states are now mandating that schools close for at least the next couple weeks. We would like to share a plan of action you can implement to...
Response Plan: Communicating a Confirmed Coronavirus Case in Your Schools
As of today, there have been few reported cases of coronavirus (COVID-19) in U.S. public schools. However, as time goes on, it's likely that increasing numbers of school districts will need to address confirmed cases. Below is a response plan for communicating with...
Coronavirus Communication: What Should School Leaders Do Right Now?
The spread of COVID-19, also known as coronavirus, is at the forefront of many people’s minds across the United States. While the news is concerning for all of us, parents and guardians are especially worried about how their children will be affected if the virus hits...
Addressing Fear in the Aftermath of School Violence
In several of the states we serve, last week was especially difficult for students, parents, staff and others in light of the various threats and instances of school violence that have taken place. When something terrible happens in a school or in our larger...
Contact Us to Get Started
Do you need immediate assistance? Call us at 800-317-7147.