A School District Communications Firm Dedicated to Public Education

 

We help public school and district leaders engage stakeholders, increase transparency and compete well in an increasingly competitive educational marketplace.

 

Our ServicesThe 4 a.m. Blog

Your Dedicated School Communications Partner

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A Full-Service Approach

The Donovan Group focuses exclusively on education, delivering school district communications services that help you reach your marketing, public relations and stakeholder engagement goals. We leverage our expertise in communications and apply it to K-12 schools and districts.

 

Education is our Passion

We’ve become a national leader in school district communications by staying on top of emerging best practices. We come from an educational background and are well-versed in state and federal policy, changes in teaching and learning and new forms of competition.

 

Proud Partners

You gain access to school district communications services that include everything from consulting and coaching to high-quality deliverables. Our clients are large, urban districts and small, one-building rural schools. We also deliver communications and consulting services to state and national associations.

 

Services Tailored to Your School or District

Consulting

Our deep knowledge of public education drives our school district communications services. We help you achieve your goals, whether it’s navigating a leadership change, assisting during a crisis, conducting audits or streamlining your communications efforts.

 

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Creation

We help schools, districts and educational organizations with graphic design, content creation, social media management, website development, app development, polls, surveys, focus groups and spokesperson services—among many other solutions.

 

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Coaching

Our firm’s directors have been called on regularly to provide coaching services for superintendents, administrators, principals and communication professionals. We offer coaching services for organizations large and small across the United States.

 

The 4 a.m. Blog

School Finance Communication: Asking the Right Questions

This is the third article of a three-part series on communication about school finance. If you haven’t already, we invite you to read the first and second articles in the series. I always find that when communicating about budgets and attempting to create messages,...

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School Finance Communication: Early and Often

This is the first article of a three-part series on communication about school finance. There is a universal truth when communicating about education: nearly everyone has an opinion because nearly everyone has attended school. But if it’s true that everyone has...

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Tools we Love: The Donovan Group Tech Stack

It is almost cliché to say it: education and communication are changing so fast that it is difficult to keep up. Central to this change are the tools that are used to engage in communication, to collaborate and generally to get work done. We are often asked for...

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Get out of the Bubble

Educational leaders often communicate in bubbles. Based on our communications efforts, we receive feedback from the same group of people, often the most actively engaged parents. And, as a result, the way in which we communicate, including how we communicate and what...

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Crisis Communication—Prioritizing Contacts

In an earlier post, we outlined the first step of communicating after a crisis situation: getting all of the facts. Today, I want to talk about determining with whom you should communicate and when you should communicate after a crisis. Please note that I use the term...

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Crisis Communication—Getting All the Facts

All schools and districts leaders must be prepared to communicate about a crisis situation, although they may hope and pray that they will never have to do it. In most cases, a school or district leader will learn about a crisis situation through a telephone call from...

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