Archive for August 2015

  A principle of business marketing is communicating about a brand’s “unique value proposition.” That is, communicating about what makes the brand unique and what makes it stand out in marketplace. While public school districts usually do not compete against other public districts, new competition from private schools means that public school leaders are increasingly…

Sometimes it seems that technology is changing the way we communicate faster than our ability to keep up with it.  And new technologies in smart phone apps, social media and other great communications technologies means that sharing information is done faster and more efficiently than ever before. However, despite new technology, one of the best…