Ensure Ready Access to Communications Tools

Hi, this is Joe Donovan with today’s School District Communication Tip of the Day. As we have discussed in previous videos, an important part of communications success is building the communications capacity of your key staff and administrative team. As effective communication gets increasingly important, it becomes clear that the team approach to communication is…

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Media Interviews

One of the more stressful things for school and district leaders is working with the media. Media relations can be especially challenging because most of us struggle with speaking in a way that translates well to a newspaper quote: we generally do not speak in sound bites. When working with reporters, it’s important to understand…

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Crisis Communication—Other Tips

In the last four videos, I outlined what I consider the first three steps to take when communicating during a crisis situation. These steps are: Step 1: Get as many facts as you can as quickly as you can. Step 2: Determine your communication responsibilities. Step 3: Line up your team. Yesterday, I explained how…

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