How to Create and Distribute a Daily Video

The ability to shoot, edit, and distribute high-quality video is a game changer in communications in general. It is especially powerful for those of us who communicate about education. Not only is video highly engaging, but it can be shared in any number of ways. In fact, you might even be watching this video via…

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Learn from Others

Great schools and districts frequently tell me about how they have learned from their peers in other districts. But we also know that in education, what works well for one school or district may not work as well for another. The same is true with communication. Spend time with your peers in other districts and…

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Basics of Television Interviewing

Television reporters are often the most difficult members of the media for school and district leaders to respond to and work with. Unlike newspaper and radio reporters, who can do their work over the phone, television reporters need visuals, and therefore have to come to your school or district in person. Here are a few…

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