Archive for April 2017

A recent survey from the National School Public Relations Association (NSPRA) shows just how important it is for school districts to build outstanding communication networks with parents. The organization’s survey collected answers from 50 member districts, ranging from rural to urban areas, to learn more about the communications preferences of parents and non-parents in these…

As school districts become more focused on using digital technology to engage and communicate with parents, they have also begun to embrace the idea of creating a “brand” for their organizations. Many districts, for example, are using social media (Facebook, Twitter, Instagram, etc.) to help them tell their story and build their brand. Traditionally, branding…