Archive for July 2017
Providing Information To Reporters Without Shooting Yourself In The Foot
Note: This is a continuation in a series on media relations. To start from the beginning, go here… Most often reporters will want some specific information–because it is what they think they need. When a reporter calls for some specific information, it often becomes clear that what they really need is something else. The bottom line is…
Read MoreHandling Media Calls Like A Pro–The Initial Call
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Note: This is a continuation in a series on media relations. To start from the beginning, go here… As I said before, it is important to respond to calls right away, or at least to have…
Read MoreMedia Relations for School and District Leaders: The Five Golden Rules
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Note: This is a continuation in a series on media relations. To start from the beginning, go here… The five guiding principles of working with the media: Always return calls as soon as possible Never, ever…
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