Archive for July 2017

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Note: This is a continuation in a series on media relations. To start from the beginning, go here… If all of my time in educational communications has taught me one fundamental thing, it is…

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” border_style=”solid” global_colors_info=”{}”]Note: This is a continuation in a series on media relations. To start from the beginning, go here… Every single newsroom, whether that of the Milwaukee Journal Sentinel, the New York Times or…

One of the most important yet nerve-wracking challenges of the school leader is in working with the media.  Nearly every veteran superintendent or principal can tell a story about being burned by a reporter, dealing with the aftermath of negative media attention or being misquoted.  While working with the media can be difficult, it is…