Archive for August 2017
School PR: Features vs. Benefits
It is important to distinguish between features and benefits, especially when you’re communicating about your school or district. Many principals and superintendents tend to speak to their respective schools’ or districts’ features. For example, a principal may note her school’s great technology, outstanding new curriculum, and the fact that a high number of teachers have…Read More
Writing News Releases
News releases are a great way to share news with reporters, and learning how to write a good release can go a long way in ensuring that local media tells your stories, your way. Here is how to write a release. Releases should be brief, rarely more than one page in length. In the top…Read More
Who Visits Your District’s Home Page?
Have you ever thought about who visits your school district’s home page? If you are like most school or district leaders, you probably assume that the home page is the most visited page by your parents, students, and staff as a stepping off point for information for which they are most interested, such as the…Read More