Make it Emotional

We in education tend to be a logical lot: We spend a lot of time looking at data, reviewing best practices, and engaging in very heady professional development. So, there is a tendency, I have found, when creating messages for communication, to focus on the head rather than the heart. The fact is that when…

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Tips for Dealing with Difficult Reporters and Sticky Situations

Note: This is a continuation of a series on media relations. To start from the beginning, go here… We get it: sometimes things do not go as planned when working with the media. Here are some simple tips for dealing with difficult reporters and challenging situations. Angry reporters In some cases, reporters may get angry when they…

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Media Rules Of Engagement and Interviewing Basics

Note: This is a continuation in a series on media relations. To start from the beginning, go here… The other big mistake that most people make in responding to the media is to not follow the rules of engagement. Most of your calls will be from newspaper reporters so I will cover them first. On the Record vs.…

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