Communicating How You Will Communicate

As an educational leader, you communicate with many different audiences. By this, I mean that you must communicate not only with staff, parents, and other community members but also with various types of people within stakeholder groups. And you must communicate with each of these audiences differently. For example, we consistently find in our surveys…

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Communicate Appreciation

One of the things that I love most about my work is getting to spend time with terrific educational leaders. Whenever I speak with superintendents, principals, and other leaders, I always hear how great their school or district is, how great the students and their parents are, and how happy they are to work with…

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The Best Communication Tool? The Survey

The single best way to ensure that you are doing a good job of engaging all of your stakeholders is to simply ask them for feedback. The best way to do that is with a survey. A communication survey can be done a number of different ways. For example, you can first conduct a communication…

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