Provide Transparency

Many issues that educational leaders face are complicated. Whether it is curriculum changes, district performance reports, school finance, professional development, or educational technology, superintendents, principals and other school district leaders deal with very complex subjects. The challenge we have in discussing these items to our stakeholders is the language we use. Especially when we use…

Read More

What You Don’t Say Can Hurt You

Educational leaders often need to communicate complicated information or information that can elicit strong emotional reactions from parents, staff, and other stakeholders. In some cases, in an effort to communicate just the basics, school leaders avoid providing all the details about certain issues, even when stakeholders want the information. However, in most cases, other than…

Read More

Storytelling to Communicate Big Ideas

We live in a very noisy world, filled with marketing messages, ringing mobile phones, social media updates, and more email than most of us can ever get through in a single day. The amount of information that we take in each day is amazing. With this in mind, how can we as educational communicators cut…

Read More