Archive for November 2017
Crisis Communication—Getting All the Facts
All schools and districts leaders must be prepared to communicate about a crisis situation, although they may hope and pray that they will never have to do it. In most cases, a school or district leader will learn about a crisis situation through a telephone call from someone in the school or from the police.…
Read MoreAdvanced Media Interviewing Tips
In previous posts, I provided basic information about media interviews. Here is an advanced set of tips. Again, there are basically two ways in which you can speak with a reporter. You can speak “on the record,” which means that everything you say can be quoted verbatim, or “on background,” which means you are providing…
Read MoreStart With Staff
Often, when we talk about good school district communication, we immediately think of external audiences, usually parents and other community members. However, we must remind ourselves that school and district staff members are our most important stakeholder group. It is critical for staff members to understand your school or district’s vision, to not only understand the…
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