Find Your Voice

One of the best ways for educational leaders, especially new superintendents and principals, to learn how to communicate effectively and to engage parents and other community members and staff is to study the efforts of other school leaders. Much can be learned by reflecting on the communications practices of a veteran superintendent or a principal…

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The Rule of Three

I discuss messages a great deal on this blog and for good reason. Messages are the key pieces of information about issues we wish to discuss. Education has become increasingly complex in recent years, so understanding messaging is more important than ever. One of the challenges with delivering education messages is avoiding the tendency to…

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Messaging Made Simple

We often speak of messaging in public relations and marketing. While messages and messaging are often mentioned, they are often not well understood. Messaging is not complicated. After determining with whom you are communicating, your stakeholders, determine the three, four or at most five things you want those stakeholders to know and understand. When creating…

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