Archive for May 2018
Getting Started with a School District Rebranding Effort
In an era of open enrollment and charter, voucher, virtual and private schools, public schools and districts must have a distinct brand if they hope to compete among the wide variety of options available to families and students. This makes school district rebranding an important process for superintendents and administrators. It’s one way in which…
Read MoreEffective School Referendum Planning is About More Than Pass or Fail
When we think about what it means to have a successful school referendum planning process, our goal is to do much more than ensure 51 percent of community members vote in favor of the question on the ballot. Instead, we consider a well-executed referendum effort to be one that gets overwhelming support (65 percent or…
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