How to Conduct an On-Camera Interview Like a Pro

Imagine it’s 4 p.m. on a Thursday. You’re working to wrap up another busy day. Some of your staff have already left, and you’re looking forward to doing the same within the next hour or so. But then you get a phone call. It’s a principal at your high school, who informs you of a…

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Why School District Marketing is So Critical in Today’s Education World

The world of public education is constantly changing, and school leaders must be nimble in how they communicate with their parents, staff, students, community members and other stakeholders. In this environment, effective school district marketing has become increasingly important. Telling your school district’s story There are great things happening in your schools every day, but…

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