Archive for October 2018
How to Conduct an On-Camera Interview Like a Pro
Imagine it’s 4 p.m. on a Thursday. You’re working to wrap up another busy day. Some of your staff have already left, and you’re looking forward to doing the same within the next hour or so. But then you get a phone call. It’s a principal at your high school, who informs you of a…
Read MoreWhy School District Marketing is So Critical in Today’s Education World
The world of public education is constantly changing, and school leaders must be nimble in how they communicate with their parents, staff, students, community members and other stakeholders. In this environment, effective school district marketing has become increasingly important. Telling your school district’s story There are great things happening in your schools every day, but…
Read MoreA Truly Successful School Referendum Builds Trust in a Community
When a school district goes to referendum, the end goal is obvious. We aim to get enough votes for the referendum to pass so the district can the fund programs, services or capital projects it needs. But in our view, a successful referendum effort is about more than pass or fail—it’s also about building trust…
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