Tips for Filming a Simple Video Update for Your School Community

One of the simplest, yet engaging, ways you can share key information with your stakeholders is through a simple school video update. In fact, this is perhaps the most common type of school video. The subject—who is usually the superintendent or a principal—sits or stands in front of the camera and provides an brief update…

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How to Record Quality Video Footage with a Smartphone

At a time of school closures, schools and districts are looking at how they can engage their stakeholders from a distance—especially through digital video. This can be as simple as grabbing a smartphone and recording some footage or a video message to students and families.  Recording video with a phone can be a little challenging…

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Simplifying Your Communication with Parents During COVID-19

School closures lasting weeks at a time has been unlike anything parents, students, staff or community members have ever experienced. Especially in the first several weeks of the closures, school and district leaders and teachers had to answer tough questions about e-learning, meal services, technology distribution and canceled or postponed events. This meant communicating frequently…

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