Creating Content for Your “Owned” Media Channels

Owned Media

As a superintendent, there are many responsibilities you have to fulfill. One of them is overseeing the district’s marketing efforts. The content you produce speaks volumes about the district and how stakeholders perceive it. Marketing has the power to sway public opinions, which is why it should be one of your top priorities. To market…

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Start Planning Content for 2023

content planning

2022 came and went in the blink of an eye. December is a time to reflect on the past year’s challenges and accomplishments. A lot happened this year, and your district deserves a moment to recognize how far it’s come in the past 12 months. It’s also a time to start looking ahead to what…

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Establishing the Fundamentals of Your District’s Identity

District Identity

You’ve got a pretty good idea of what your district is all about, but stakeholders might not see your district the same way you do. Many factors can influence the public’s perception of your district, such as news coverage or talk among students, staff and faculty. Your district has to take control of its own…

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