Archive for January 2023

Stakeholders want to stay in-the-know about recent events. They’ll find information one way or another, regardless of whether it comes from a trustworthy source. When stakeholders don’t hear from your district, a communication vacuum opens up. Anyone is free to fill the vacuum, and the longer you stay silent, the more others will write the…

Picture who’s part of your school community. The first groups that come to mind are probably students, teachers, families and administrators. These also tend to be the people your district communicates with the most. But what about everyone else? Internal stakeholders are only one piece of the pie. Other community members—alumni, non-parents, business owners, elected…

With the new year ahead of us, district leaders are starting to take a look at their current communication efforts. January presents an opportunity to come up with a fresh communications plan for the next 12-month period. But before you start planning, your district needs to complete a communications audit. Keep reading to learn what’s…