Remember: You Set the Tone for Communication

Tone for Communication

Your district is always telling a story. The words you choose shape people’s perceptions of your district and what occurs within it. Words hold the power to make people feel calm, reassured and safe—that is, if those words set the right tone. Tone is a critical component of all communications, although it’s especially important while…

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Meet Concern With Optimism Wherever Possible


Incidents occur from time to time in every district. After a while, you learn how stakeholders react to different negative situations. Some might be angry, while others might be wary. The question is, how will your district react? Your communications should set the tone for how you want stakeholders to feel. Just because you’re worried…

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Does Your District Have a Communications Policy Handbook?

Communications Policy Handbook

You’ve served your district for a while now. You understand its communication policies so well, you hardly have to think about them! Your team members understand district policies and protocols, too—for the most part. It may seem like your team knows the ins and outs of communicating with stakeholders. However, if you were to ask…

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