Storytelling Through School Videos: Techniques for Engaging Content

School Videos

It’s no secret that video content excels at captivating students, staff, families and community members. If you can tell a good story, video content becomes even more captivating. Follow these tips to maximize the impact of video content and transform viewers into invested, engaged members of your school community. Define the story you want to…

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Types of Communication Fatigue (and How to Avoid Them)

Communication Fatigue

Has your audience checked out? Does it seem like stakeholders aren’t engaging with your school’s content? They could be experiencing what’s known as communication fatigue. Essentially, communication fatigue occurs when stakeholders become unsatisfied with or disinterested in school messaging. Once you learn how to identify fatigue, you can begin the process of lifting it from…

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Bringing Consistency and Diversity to School Communication


Your school’s communication strategy can get pretty complex. There are many different types of messages you need to send out, all with different platforms and release schedules.  You have to stay consistent while also diversifying the content. It’s a lot to keep track of! As tricky as it sounds, your school is very capable of…

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