Your School Communications Partner
A Full-Service Approach
The Donovan Group focuses exclusively on education, delivering school district communications services that help you reach your marketing, public relations and stakeholder engagement goals. We leverage our expertise in communications and apply it to K-12 schools and districts.
Education is our Passion
We’ve become a national leader in school district communications by staying on top of emerging best practices. We come from an educational background and are well-versed in state and federal policy, changes in teaching and learning and new forms of competition.
You gain access to school district communications services that include everything from consulting and coaching to high-quality deliverables. Our clients are large, urban districts and small, one-building rural schools. We also deliver communications and consulting services to state and national associations.
Communication Resources for Schools at a Time of COVID-19 & Beyond
Services Tailored to Your School or District
Working with you, your team and your stakeholders, we develop a cohesive communications plan that guides your efforts well into the future. This includes identifying stakeholders, creating messages and formulating a clear monthly roadmap.
We believe that a successful referendum or bond measure is one that both passes and fosters a greater sense of trust between a school district and its community. We assist with all facets of a referendum effort, from defining needs through election day.
Through surveys, you can gain valuable data and feedback from your staff, parents, students and community members. We provide surveys to establish baseline data, seek residents’ input in advance of a referendum and help guide our planning efforts.
Video is an increasingly effective way to reach your stakeholders, especially through digital media. We storyboard, film, edit and produce professional videos on virtually any subject relevant to your school or district.
When a crisis situation hits, you must communicate in a clear, accurate and timely manner. We are available 24/7 to take action, helping you gather facts, reach your most critical stakeholders and respond to media inquiries quickly and effectively.
We give you the back-end communications assistance you need via content creation, web and graphic design, copyediting, surveys, reports and more. We advise you on how you can best tell your school or district’s story each day.
Media Relations & Training
We understand how the news media works. (In fact, several of us are former journalists.) We help you and your team prepare for media interviews, while offering professional development on how you can work with reporters to advance your narrative.
Our highly skilled education writers and editors create exceptional content tailored to your stakeholders and key messages. We write articles, news releases, web copy, reports, parent letters, brochure copy and more. You can also turn to us for proofing and editing.
Web & Graphic Design
We staff several talented graphic designers who take your branding and create crisp, attention-grabbing brochures, reports, mailers, postcards and more. We also assist with rebranding efforts, logo creation and web design.
Before creating a communication plan, we often recommend that schools and districts conduct a communication audit. In many ways, an audit sets the stage for more meaningful communication planning. Through a communication audit, you can gain a better understanding of...
On Tuesday, January 26, the Wisconsin Department of Health Services announced that most teachers, school staff and childcare providers will need to wait for several weeks to begin receiving the COVID-19 vaccine. While many schools and districts had expected the...
The COVID-19 pandemic has heightened the importance of communicating clearly and effectively with families, students, staff and school communities. That’s why we are excited to move forward with an effort to promote honest, transparent, equitable and public...
The challenges of the COVID-19 pandemic, combined with underlying inequities throughout our society and across school communities, have underscored how important it is for education leaders to use regular, proactive, and transparent communications with students,...
Earlier this year, Joe Donovan and I had the privilege of writing an article (“Prepare For Tomorrow’s Crisis Today”) for an edition of the Pennsylvania School Boards Association’s monthly magazine. Like you, we’ve been so busy that we didn’t get around to sharing it...
One of the simplest, yet engaging, ways you can share key information with your stakeholders is through a simple school video update. In fact, this is perhaps the most common type of school video. The subject—who is usually the superintendent or a principal—sits or...
Contact Us to Get Started
Do you need immediate assistance? Call us at 800-317-7147.