Commentary on school communications, marketing, public relations, referendum planning
and crisis communications from the team at the Donovan Group.
The reality of public school finance means that there are a select few districts that have the budget to support a dedicated public relations and communications specialist. We see this in every state in which we work. In most school districts, the bulk of...read more
As a school or district leader, you never want to encounter a crisis situation. A select few are fortunate to go years without needing to handle a major crisis in their schools. But it's a near certainty that, at some point in your career, you'll need to engage in...read more
Dear Friends, I am writing to share some exciting news about the Donovan Group. I started the firm 10 years ago with the hope of leveraging what I knew about education and communications to provide communications-related consulting to public school districts in...read more
Imagine it's 4 p.m. on a Thursday. You're working to wrap up another busy day. Some of your staff have already left, and you're looking forward to doing the same within the next hour or so. But then you get a phone call. It's a principal at your high school, who...read more
The world of public education is constantly changing, and school leaders must be nimble in how they communicate with their parents, staff, students, community members and other stakeholders. In this environment, effective school district marketing has become...read more