#SchoolPR Insights
Commentary on school communications, marketing, public relations, referendum planning
and crisis communications from the team at the Donovan Group.

Our Next Step in Helping School Leaders Communicate During COVID-19
The COVID-19 pandemic has heightened the importance of communicating clearly and effectively with families, students, staff and school communities. That’s why we are excited to move forward with an...

#EngageEquitably Helps Education Leaders Communicate More Effectively with Families, Communities
The challenges of the COVID-19 pandemic, combined with underlying inequities throughout our society and across school communities, have underscored how important it is for education leaders to use...

Tomorrow’s Crisis is Already Here
Earlier this year, Joe Donovan and I had the privilege of writing an article (“Prepare For Tomorrow’s Crisis Today”) for an edition of the Pennsylvania School Boards Association’s monthly magazine....

Tips for Filming a Simple Video Update for Your School Community
One of the simplest, yet engaging, ways you can share key information with your stakeholders is through a simple school video update. In fact, this is perhaps the most common type of school video....

How to Record Quality Video Footage with a Smartphone
At a time of school closures, schools and districts are looking at how they can engage their stakeholders from a distance—especially through digital video. This can be as simple as grabbing a...