#SchoolPR Insights
Commentary on school communications, marketing, public relations, referendum planning
and crisis communications from the team at the Donovan Group.

How Does a School Communication Audit Work?
Before creating a communication plan, we often recommend that schools and districts conduct a communication audit. In many ways, an audit sets the stage for more meaningful communication planning. ...

Communicating About Wisconsin’s Phase 1B Vaccine Announcement
On Tuesday, January 26, the Wisconsin Department of Health Services announced that most teachers, school staff and childcare providers will need to wait for several weeks to begin receiving the...

Our Next Step in Helping School Leaders Communicate During COVID-19
The COVID-19 pandemic has heightened the importance of communicating clearly and effectively with families, students, staff and school communities. That’s why we are excited to move forward with an...

#EngageEquitably Helps Education Leaders Communicate More Effectively with Families, Communities
The challenges of the COVID-19 pandemic, combined with underlying inequities throughout our society and across school communities, have underscored how important it is for education leaders to use...

Tomorrow’s Crisis is Already Here
Earlier this year, Joe Donovan and I had the privilege of writing an article (“Prepare For Tomorrow’s Crisis Today”) for an edition of the Pennsylvania School Boards Association’s monthly magazine....