#SchoolPR Insights
Commentary on school communications, marketing, public relations, referendum planning
and crisis communications from the team at the Donovan Group.
An Entire School Communications Team for Your District
The reality of public school finance means that there are a select few districts that have the budget to support a dedicated public relations and communications specialist. We see this in every state in which we work. In most school districts, the bulk of...
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3 Key Communication Steps When Managing a School Crisis
As a school or district leader, you never want to encounter a crisis situation. A select few are fortunate to go years without needing to handle a major crisis in their schools. But it's a near certainty that, at some point in your career, you'll need to engage in...
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Donovan Group Expands School Crisis Communication Service Nationally
Dear Friends, I am writing to share some exciting news about the Donovan Group. I started the firm 10 years ago with the hope of leveraging what I knew about education and communications to provide communications-related consulting to public school districts in...
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How to Conduct an On-Camera Interview Like a Pro
Imagine it's 4 p.m. on a Thursday. You're working to wrap up another busy day. Some of your staff have already left, and you're looking forward to doing the same within the next hour or so. But then you get a phone call. It's a principal at your high school, who...
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Why School District Marketing is So Critical in Today’s Education World
The world of public education is constantly changing, and school leaders must be nimble in how they communicate with their parents, staff, students, community members and other stakeholders. In this environment, effective school district marketing has become...
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