#SchoolPR Insights
Commentary on school communications, marketing, public relations, referendum planning
and crisis communications from the team at the Donovan Group.
Tips for Filming a Simple Video Update for Your School Community
One of the simplest, yet engaging, ways you can share key information with your stakeholders is through a simple school video update. In fact, this is perhaps the most common type of school video....
How to Record Quality Video Footage with a Smartphone
At a time of school closures, schools and districts are looking at how they can engage their stakeholders from a distance—especially through digital video. This can be as simple as grabbing a...
Simplifying Your Communication with Parents During COVID-19
School closures lasting weeks at a time has been unlike anything parents, students, staff or community members have ever experienced. Especially in the first several weeks of the closures, school...
Communicating About Your School District Budget During the COVID-19 Pandemic
This spring, many school boards are in the process of creating and finalizing a budget for the 2020-21 school year. This work is largely taking place via Zoom and other online meeting platforms....
Alternative Graduation Ideas to Celebrate the Class of 2020
For most high schools across the country, holding a traditional in-person graduation ceremony is looking less feasible by the day. Although some states’ shelter-in-place orders may be lifted or...