#SchoolPR Insights
Commentary on school communications, marketing, public relations, referendum planning
and crisis communications from the team at the Donovan Group.
Communicating with Staff During a Coronavirus School Closure
As a school district leader, you may be feeling under siege by all the questions you are receiving from parents, staff, members of the media and community members during coronavirus-related school closures. Through clear, proactive communication, you can answer many...
Keeping Lines of Communication Open with Parents During School Closures
Much in our society has changed over the past 10 days. "Social distancing" has been implemented across the United States and nearly all K-12 schools are closed nationwide. Parents, students and staff are looking for guidance on what they should be doing while school...
Communicating a Coronavirus School Closure to Your District Community
Both public and private school districts across the country are starting to close schools for an extended period of time. Many states are now mandating that schools close for at least the next couple weeks. We would like to share a plan of action you can implement to...
Response Plan: Communicating a Confirmed Coronavirus Case in Your Schools
As of today, there have been few reported cases of coronavirus (COVID-19) in U.S. public schools. However, as time goes on, it's likely that increasing numbers of school districts will need to address confirmed cases. Below is a response plan for communicating with...
Coronavirus Communication: What Should School Leaders Do Right Now?
The spread of COVID-19, also known as coronavirus, is at the forefront of many people’s minds across the United States. While the news is concerning for all of us, parents and guardians are especially worried about how their children will be affected if the virus hits...