#SchoolPR Insights
Commentary on school communications, marketing, public relations, referendum planning
and crisis communications from the team at the Donovan Group.
Donovan Group Expands School Crisis Communication Service Nationally
Dear Friends, I am writing to share some exciting news about the Donovan Group. I started the firm 10 years ago with the hope of leveraging what I knew about education and communications to provide communications-related consulting to public school districts in...
How to Conduct an On-Camera Interview Like a Pro
Imagine it's 4 p.m. on a Thursday. You're working to wrap up another busy day. Some of your staff have already left, and you're looking forward to doing the same within the next hour or so. But then you get a phone call. It's a principal at your high school, who...
Why School District Marketing is So Critical in Today’s Education World
The world of public education is constantly changing, and school leaders must be nimble in how they communicate with their parents, staff, students, community members and other stakeholders. In this environment, effective school district marketing has become...
A Truly Successful School Referendum Builds Trust in a Community
When a school district goes to referendum, the end goal is obvious. We aim to get enough votes for the referendum to pass so the district can the fund programs, services or capital projects it needs. But in our view, a successful referendum effort is about more than...
Communicating Before an Iowa PPEL Vote
The concept of a voted Physical Plant and Equipment Levy (PPEL) is unique to Iowa education. It allows school districts to raise the local levy to fund project and improvements related to facilities, buildings and grounds. In most other states, districts may need to...