The 4:00 a.m. Blog

We’re early risers! We blog about all things related to schools, school districts, public relations, and marketing.

School Finance Communication: Asking the Right Questions

School Finance Communication: Asking the Right Questions

This is the third article of a three-part series on communication about school finance. If you haven’t already, we invite you to read the first and second articles in the series. I always find that when communicating about budgets and attempting to create messages,...

School Finance Communication: The ‘Gas Station Principle’

School Finance Communication: The ‘Gas Station Principle’

This is the second article of a three-part series on communication about school finance. If you haven’t already, read the first article. Not long ago, I was filling up my tank at a local gas station the night after a long and contentious board meeting at which the...

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