The 4:00 a.m. Blog

We’re early risers! We blog about all things related to schools, school districts, public relations, and marketing.

Getting Started with a School District Rebranding Effort

Getting Started with a School District Rebranding Effort

In an era of open enrollment and charter, voucher, virtual and private schools, public schools and districts must have a distinct brand if they hope to compete among the wide variety of options available to families and students. This makes school district rebranding...

Crisis Communications

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