The 4:00 a.m. Blog
We’re early risers! We blog about all things related to schools, school districts, public relations, and marketing.
Report Sheds Light on Parents’ Emerging Expectations for School Communication
Data from Blackboard's recent Trends in Community Engagement Report indicate that schools and districts must strike a balance when communicating with parents. The report included data on communications trends from more than a half-million parents, students, teachers,...
First #NationalSchoolWalkout Offers Communications Lessons for School Districts
Wednesday, March 14 was a historic day in the world of education. While coordinated demonstrations among college students are somewhat common, this was the first time in which K-12 students joined together in a large-scale, nationwide protest. Regardless of where you...
3 Things School Leaders Should Know About Telling the Truth in Difficult Times
“No news is good news.” It’s a common saying, but not one that ever makes it into an organization’s mission statement. Regardless, it has been said in many boardrooms, likely as often as common mission-statement words like “integrity” and “character.” Navigating a...
School Finance Communication: Asking the Right Questions
This is the third article of a three-part series on communication about school finance. If you haven’t already, we invite you to read the first and second articles in the series. I always find that when communicating about budgets and attempting to create messages,...
School Finance Communication: The ‘Gas Station Principle’
This is the second article of a three-part series on communication about school finance. If you haven’t already, read the first article. Not long ago, I was filling up my tank at a local gas station the night after a long and contentious board meeting at which the...