Commentary on school communications, marketing, public relations, referendum planning
and crisis communications from the team at the Donovan Group.
The world of public education is constantly changing, and school leaders must be nimble in how they communicate with their parents, staff, students, community members and other stakeholders. In this environment, effective school district marketing has become...read more
When a school district goes to referendum, the end goal is obvious. We aim to get enough votes for the referendum to pass so the district can the fund programs, services or capital projects it needs. But in our view, a successful referendum effort is about more than...read more
The concept of a voted Physical Plant and Equipment Levy (PPEL) is unique to Iowa education. It allows school districts to raise the local levy to fund project and improvements related to facilities, buildings and grounds. In most other states, districts may need to...read more
The weeks leading up to a new school year tend to be incredibly busy for school leaders. There's a never-ending list of items to check off to ensure the start of classes is as seamless and successful as possible for your students, staff and families. It's also a time...read more
Among the reminders we continually provide to school communications professionals, superintendents and principals is the need to ensure alignment in their communications efforts. While being proactive is certainly important, ensuring that everyone is communicating the...read more