Commentary on school communications, marketing, public relations, referendum planning
and crisis communications from the team at the Donovan Group.
Imagine it's 4 p.m. on a Thursday. You're working to wrap up another busy day. Some of your staff have already left, and you're looking forward to doing the same within the next hour or so. But then you get a phone call. It's a principal at your high school, who...read more
The world of public education is constantly changing, and school leaders must be nimble in how they communicate with their parents, staff, students, community members and other stakeholders. In this environment, effective school district marketing has become...read more
When a school district goes to referendum, the end goal is obvious. We aim to get enough votes for the referendum to pass so the district can the fund programs, services or capital projects it needs. But in our view, a successful referendum effort is about more than...read more
The concept of a voted Physical Plant and Equipment Levy (PPEL) is unique to Iowa education. It allows school districts to raise the local levy to fund project and improvements related to facilities, buildings and grounds. In most other states, districts may need to...read more
The weeks leading up to a new school year tend to be incredibly busy for school leaders. There's a never-ending list of items to check off to ensure the start of classes is as seamless and successful as possible for your students, staff and families. It's also a time...read more