#SchoolPR Insights
Commentary on school communications, marketing, public relations, referendum planning
and crisis communications from the team at the Donovan Group.

Simplifying Your Communication with Parents During COVID-19
School closures lasting weeks at a time has been unlike anything parents, students, staff or community members have ever experienced. Especially in the first several weeks of the closures, school...

Communicating About Your School District Budget During the COVID-19 Pandemic
This spring, many school boards are in the process of creating and finalizing a budget for the 2020-21 school year. This work is largely taking place via Zoom and other online meeting platforms....

Alternative Graduation Ideas to Celebrate the Class of 2020
For most high schools across the country, holding a traditional in-person graduation ceremony is looking less feasible by the day. Although some states’ shelter-in-place orders may be lifted or...

As School Leaders Make Big Decisions this Spring, Summer and Fall, Communication Will Be Critical
The COVID-19 pandemic has caused enormous disruptions for school districts across the United States. With little notice, school and district leaders have had to address a wide range of challenges...

Keeping Your Community Informed About Graduation During COVID-19
This spring, school and district leaders will need to make important decisions regarding their graduation ceremonies. Depending on where your district is located and the timing of the event, you may...