Make an investment in your school district’s branding
In an era of open enrollment and charter, voucher, virtual and private schools, public schools and districts must have a distinct brand if they hope to compete among the wide variety of options available to families and students.
Rebranding is one way you can establish your district’s presence as an ideal option and make the case for why parents should send their children to your schools.
Colleges and universities have been doing this for years. So have well-funded private and charter schools. It’s critically important for public schools to engage in cohesive school district rebranding, marketing and communications efforts.
The Donovan Group will lead your school district’s rebranding effort, using a sound process that takes into account the needs, interests and desires of all stakeholders. We’ll help you create a brand that reflects the quality and value you deliver to your students, families and community.
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