California School Communication Services


Your school district has a story to tell.

In California, effective school communication is critical to reaching parents, families, students, staff, and community members. Educational leaders must be proactive in their communications efforts, working to tell their districts’ stories and engage their stakeholders in a conversation about the future of their local schools.

At the Donovan Group, we help California school leaders expand their communications capacity by developing scalable strategies, training staff, and providing ongoing support. We work closely with superintendents, administrators, principals, and district communications managers on a daily basis. 

Are you looking for the best possible ways to reach your key stakeholders consistently? Make the Donovan Group your school communication partner. We proudly serve K-12 public schools and districts across California. 


Here's how we can help.

Communication Planning

An effective communication plan incorporates openness, transparency, and engagement through a cohesive strategy. We help you create clear goals, scalable strategies, key messages, a roadmap, and the metrics to evaluate your efforts.



We help you develop, launch, and analyze staff and community surveys focused on facilities needs, branding, communication, and other issues. This includes creating survey drafts, maximizing response rates, analyzing data, and delivering reports.


Content Creation

Our skilled team of writers helps you create and distribute well-written content, including social media posts, news releases, articles, and website copy. We also provide speeches, talking, points, brochure copy, and various other forms of written content.


Graphic Design

Our talented graphic designers create high-quality mailers, brochures, infographics, fact sheets, reports, and other deliverables. We also help with rebranding efforts and creating new school district logos.


Media Relations & Training

California school leaders must respond appropriately and promptly to media calls. We train you and your staff on handling media calls, conducting on-camera interviews, and increasing your district’s credibility.

Video Services

Get professional and engaging videos that reach your key stakeholders through social media and a variety of other channels. We will plan, shoot, edit, and produce videos featuring your schools, students, and staff.


Communication Audits

With an audit, your school district can look at its existing communication efforts and determine how it might better reach its stakeholders. This process typically includes a review of current practices, community/staff surveys, and focus groups.


Bond & Referendum Assistance

We believe a referendum effort should do more than seek the approval of voters—it should also build trust within a community. This approach allows stakeholders to engage in a conversation about the future of their schools. We assist with all aspects of referendum communication.


Crisis Communication

In a crisis situation, it’s important to quickly gather facts, communicate openly, and protect students and staff. We’ll help you develop a ready-to-launch plan that you can set into motion at any time. We also provide 24/7 service when a crisis hits.

#SchoolPR Insights

Communication Support for a Contentious School Board Meeting

Communication Support for a Contentious School Board Meeting

Among all that is great about public schools is that they are governed by boards made up of community members who live alongside the families of the schools they serve. In many communities, the school board is the governing body closest to their constituents. While it...

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Welcome, New Superintendents!

Welcome, New Superintendents!

While the COVID-19 pandemic has radically changed so much of the work of school and district leaders, there are some traditions that carry on. This includes a changing of the guard, as new superintendents replace veterans who are soon to enjoy well-deserved...

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Contact Us to Get Started

Do you need immediate assistance? Call us at 800-317-7147.

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