Insights

Communication is important. It keeps stakeholders in the loop and improves your district’s relationship with the school community. Many district leaders know about the importance of communication, but a smaller number of them know how to do it well. Communication alone isn’t enough—it always needs to serve a purpose. District leaders are so busy producing…

Stakeholders want to stay in-the-know about recent events. They’ll find information one way or another, regardless of whether it comes from a trustworthy source. When stakeholders don’t hear from your district, a communication vacuum opens up. Anyone is free to fill the vacuum, and the longer you stay silent, the more others will write the…

Picture who’s part of your school community. The first groups that come to mind are probably students, teachers, families and administrators. These also tend to be the people your district communicates with the most. But what about everyone else? Internal stakeholders are only one piece of the pie. Other community members—alumni, non-parents, business owners, elected…