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#EngageEquitably Helps Education Leaders Communicate More Effectively with Families, Communities

The challenges of the COVID-19 pandemic, combined with underlying inequities throughout our society and across school communities, have underscored how important it is for education leaders to use regular, proactive, and transparent communications with students, families, staff, and local communities.

Brooklyn Laboratory Charter Schools (LAB) and national school communications firm the Donovan Group have created a new series of equity-focused communications resources to help school and district leaders nationally communicate more effectively with diverse stakeholders during these challenging times.

#EngageEquitably includes templates for emails to families and staff, website language, phone and robocall scripts, video scripts, and news releases. They address a variety of COVID-19 situations, including positive cases, health and prevention efforts, schedule changes, shifts in schools’ instructional models, and how to access school meals.


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