Florida School Communication Services


Your school district has a story to tell.

Outstanding things are happening within your school buildings every day. With effective communication, you can engage your stakeholders and communicate by design—not by chance. 

At the Donovan Group, we help Florida school leaders expand their communications capacity by developing scalable strategies, training staff and providing ongoing support. We work closely with superintendents, administrators, principals and district communications directors.

Are you looking for the best possible ways to reach your parents, staff, students and community members? Make the Donovan Group your school communication partner. We proudly serve Florida’s K-12 public schools and districts.


Here's how we can help.

Communication Planning

Create a communication plan that allows you to reach your key stakeholders and engage in meaningful conversations about the future of your schools. We help establish goals, strategies, messages and metrics.


Communication Support

We serve as your dedicated communications team, providing you with writing and editing, web and graphic design, surveys, reports and more. We assist you in telling your school or district’s story every single day.


Content Creation

We help you create and distribute well-written news releases, articles, website copy and blog content. We also write social media content, speeches, brochure copy and various other types of marketing content.




We help you create, launch and analyze staff and community surveys focused on facilities needs, branding, communications and other issues. This includes developing drafts, maximizing response rates and examining the data.


Bond & Referendum Assistance

We believe a referendum effort should do more than seek the approval of voters—it should also build trust within a community. This approach allows stakeholders to engage in a conversation about the future of their local schools.


Graphic Design

Our talented graphic designers create crisp, attention-grabbing brochures, images, fact sheets, reports and other marketing documents. We also help with rebranding efforts and creating new school district logos.

Media Relations & Training

Florida’s school leaders must respond appropriately and promptly to media calls. We’ll train you and your staff on working with the news media, conducting on-camera interviews and increasing your district’s credibility.

Video Services

Get professional and engaging videos that reach your key stakeholders through social media and a variety of other channels. We’ll plan, shoot, edit and produce videos featuring your schools, students and staff.


Crisis Communication

Open communication is critical during an urgent or crisis situation. We’ll help you establish a ready-to-launch plan you can set into action at any moment. We’re also available to assist 24/7/365 when a difficult situation facing your schools arises.

Administrator Coaching

The Donovan Group team provides communication coaching and support to superintendents, principals and other school and district leaders, helping you tackle your biggest communication challenges.

Strategic Planning

In addition to communication planning, the Donovan Group assists with incorporating communication into districts’ strategic planning efforts. We’ll help you ensure communication remains a key focus as you move forward.


Communication Audits

A communication audit allows you to determine what is going well in your district communication efforts—and where improvements are needed. This often involves an inventory of practices and surveys.

#SchoolPR Insights

DOE: Districts May Apply ESSER Funds to Communication Efforts

DOE: Districts May Apply ESSER Funds to Communication Efforts

While the article below applies to most states, we understand that there is less clarity on the availability and application of ESSER funds in others. This is the case in our home state of Wisconsin, where federal funding is currently at risk due to the actions of the...

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Communication Tools Every Principal Can Use

Communication Tools Every Principal Can Use

This article was originally published by the Association of Wisconsin School Administrators.  When it comes to school communication, we often refer to the use of various tools. In fact, we often refer to an "invisible" toolbox that educational leaders use to...

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Contact Us to Get Started

Do you need immediate assistance? Call us at 800-317-7147.

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