Your school district has a story to tell.
Iowa’s public schools and district must be open, transparent and proactive in their communications efforts. As an school leader, it’s critical to engage in a dialogue with your community members about the challenges and opportunities facing your schools.
In a state like Iowa, with open enrollment and numerous private options, public schools also must compete for students. To do so, they need to project a positive image, share the great things happening in their schools and garner the support of their stakeholders.
Are you looking for more effective ways to reach your key stakeholders? Make the Donovan Group your communication partner. We proudly serve Iowa’s K-12 public schools and districts.
We can help you tell it.
Our planning process emphasizes transparency and the engagement of a variety of key stakeholders. The result is a comprehensive, month-by-month strategy that details goals, strategies, tactics and metrics to consistently evaluate your efforts.
Referendum & PPEL Assistance
We assist with all aspects of referendum and PPEL-related communications efforts, operating with the belief that a well-planned and executed referendum can bring together a community in support of its local public schools. This leads to greater trust for the school district and those who lead it.
We’re your dedicated communications team, providing you with writing and editing, graphic design, reports, surveys and more. We give you the power to tell your school or district’s story every single day.
Media Relations & Training
Our team has fielded thousands of calls from education reporters across the country and we know how important it is to respond quickly and appropriately to media inquiries. We give you the training you need to effectively deal with the media, allowing you to handle reporters’ calls, give strong on-camera interviews and position yourself as a trusted source of accurate information.
We create, implement and evaluate many types of community and staff surveys, including those focused on communications, branding, facilities and various other issues. This includes creating survey drafts, promoting the survey in the community and analyzing the data through comprehensive reports.
To manage a crisis situation, school leaders must engage in open communication. We work with you to develop a ready-to-launch plan that you can implement the moment a crisis hits. We’re also available 24/7/365 to assist, helping you gather facts, speak with reporters and reach out to your most critical stakeholders.
We’ll help you write and distribute articles and press releases—and write or rewrite content on your website. We also create speeches, brochure copy and various other types of marketing content.
Our design services include brochures, reports, fact sheets and other marketing collateral, along with website design. We’ve also assisted numerous school districts with logo creation and rebranding.
Through an audit, a school district can examine its current communications efforts, determining what it is doing well and where it can improve. This process may involve a community survey and focus groups to gain greater understandings of how external and internal stakeholders come to think about the district.
The concept of a voted Physical Plant and Equipment Levy (PPEL) is unique to Iowa education. It allows school districts to raise the local levy to fund project and improvements related to facilities, buildings and grounds. In most other states, districts may need to...read more
In an era of open enrollment and charter, voucher, virtual and private schools, public schools and districts must have a distinct brand if they hope to compete among the wide variety of options available to families and students. This makes school district rebranding...read more
When we think about what it means to have a successful school referendum planning process, our goal is to do much more than ensure 51 percent of community members vote in favor of the question on the ballot. Instead, we consider a well-executed referendum effort to be...read more