Marketing & Communication Services for Iowa Public Schools
Your dedicated Iowa school communications partner
Today’s public schools and district must be open, transparent and proactive in their communications efforts. As an Iowa school leader, it’s critical to engage in a dialogue with your community members about the challenges and opportunities facing your schools.
In a state like Iowa, with open enrollment and numerous private options, public schools also must compete for students. To do so, they need to project a positive image, share the great things happening in their schools and garner the support of their stakeholders.
Serving public schools throughout Iowa
The Donovan Group helps schools and districts engage their key stakeholders, including parents and families, staff, students, local leaders and community members. We offer a full suite of communications, marketing and school PR services, including:
Our planning process emphasizes transparency and the engagement of a variety of key stakeholders. The result is a comprehensive, month-by-month strategy that details goals, strategies, tactics and metrics to consistently evaluate your efforts.
Community & Staff Surveys
We create, implement and evaluate many types of community and staff surveys, including those focused on communications, branding, facilities and various other issues. This includes creating survey drafts, promoting the survey in the community and analyzing the data through comprehensive reports.
Media Relations & Training
Our team has fielded thousands of calls from education reporters across the country and we know how important it is to respond quickly and appropriately to media inquiries. We give you the training you need to effectively deal with the media, allowing you to handle reporters’ calls, give strong on-camera interviews and position yourself as a trusted source of accurate information.
We’ll help you write and distribute articles and press releases—and write or rewrite content on your website. We also create speeches, brochure copy and various other types of marketing content.
Referendum & PPEL Assistance
We assist with all aspects of referendum and PPEL-related communications efforts, operating with the belief that a well-planned and executed referendum can bring together a community in support of its local public schools. This leads to greater trust for the school district and those who lead it.
Through an audit, a school district can examine its current communications efforts, determining what it is doing well and where it can improve. This process may involve a community survey and focus groups to gain greater understandings of how external and internal stakeholders come to think about the district.
To manage a crisis situation, school leaders must engage in open communication. We work with you to develop a ready-to-launch plan that you can implement the moment a crisis hits. We’re also available 24/7/365 to assist, helping you gather facts, speak with reporters and reach out to your most critical stakeholders.
Graphic & Web Design
Our design services include brochures, reports, fact sheets and other marketing collateral, along with website design. We’ve also assisted numerous school districts with logo creation and rebranding.
Learn more about our Iowa school communications services
At the Donovan Group, we focus exclusively on public education and the ways in which Iowa school districts can improve their marketing, branding and communication and enhance their cultures and climates. Our Iowa office is in Cedar Falls and we proudly serve schools, districts and educational organizations throughout the state.
To learn more about how we can assist with your communications efforts, please call 800-317-7147 or contact us online today.