Minnesota School Communications Services


Helping Minnesota school leaders reach their stakeholders

In Minnesota, school communications are critical to reaching parents, families, students, staff and community members. School leaders must be proactive in their communications efforts, working to tell their districts’ stories and engage the public in a conversation about the future of their local schools.

This is especially important in Minnesota, a state with numerous private school options and expanding school choice. Public schools and districts find themselves competing for students and families like never before.

The Donovan Group assists Minnesota school districts and educational organizations engage their community members through a series of communications services:


Communications Planning

Effective communications planning emphasizes openness, transparency and engagement using a cohesive monthly strategy. We help you create goals, strategies, key messages and metrics to evaluate your efforts.


Crisis Communications

In a crisis situation, it’s important to quickly gather facts, communicate openly and protect students and staff. We’ll help you develop a ready-to-launch plan that you can set into motion at any time.

Media Relations & Training

Minnesota school leaders must respond appropriately and promptly to media calls. We’ll train you and your staff on dealing with the news media, conducting on-camera interviews and increasing your district’s credibility.


Community & Staff Surveys

We help Minnesota school leaders create, launch and analyze staff and community surveys focused on facilities needs, branding, communications and more. This includes developing drafts, maximizing response rates and data analysis.


Communication Audits

With an audit, your school district can look at its existing communications efforts and determine how it might better reach its stakeholders. This process typically includes community surveys and focus groups.


Referendum Assistance

A referendum effort should do more than seek the approval of voters. It should build trust within a community, allowing stakeholders to engage in a conversation about the future of their local schools.

Graphic Design

Our talented graphic designers create high-quality, brochures, images, fact sheets, reports and other marketing documents. We also help with rebranding efforts and creating new school district logos.

Social Media Management

Social media provides an excellent tool to tell your district’s story and reach your stakeholders. We create monthly content and coach your staff on how to effectively manage Facebook, Twitter and other platforms.


A respected Minnesota school communications partner

At the Donovan Group, we’re focused on Minnesota school communications and the many ways in which public schools and districts can engage their stakeholders in meaningful ways. For more information on how we might work together, give us a call at 800-317-7147 or contact us online.



Contact Us to Get Started

Do you need immediate assistance? Call us at 800-317-7147.

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