There are great things happening in your schools. We help you tell the story.

 

Learn how we can help you engage your stakeholders, increase transparency and compete in an increasingly complex public education world.

 

What We DoGet Started

Your School Communications Partner

A Full-Service Approach

The Donovan Group focuses exclusively on education, delivering school district communications services that help you reach your marketing, public relations and stakeholder engagement goals. We leverage our expertise in communications and apply it to K-12 schools and districts.

 

Education is our Passion

We’ve become a national leader in school district communications by staying on top of emerging best practices. We come from an educational background and are well-versed in state and federal policy, changes in teaching and learning and new forms of competition.

 

Proud Partners

You gain access to school district communications services that include everything from consulting and coaching to high-quality deliverables. Our clients are large, urban districts and small, one-building rural schools. We also deliver communications and consulting services to state and national associations.

 

Services Tailored to Your School or District

Communications Planning

Working with you, your team and your stakeholders, we develop a cohesive communications plan that guides your efforts well into the future. This includes identifying stakeholders, creating messages and formulating a clear monthly roadmap.

N

Referendum Assistance

We believe that a successful referendum or bond measure is one that both passes and fosters a greater sense of trust between a school district and its community. We assist with all facets of a referendum effort, from defining needs through election day.

u

Surveys

Through surveys, you can gain valuable data and feedback from your staff, parents, students and community members. We provide surveys to establish baseline data, seek residents’ input in advance of a referendum and help guide our planning efforts.

Media Relations & Training

We understand how the news media works. (In fact, several of us are former journalists.) We help you and your team prepare for media interviews, while offering professional development on how you can work with reporters to advance your narrative.

s

Crisis Communication

When a crisis situation hits, you must communicate in a clear, accurate and timely manner. We are available 24/7 to take action, helping you gather facts, reach your most critical stakeholders and respond to media inquiries quickly and effectively.

w

Communication Support

We give you the back-end communications assistance you need via content creation, web and graphic design, copyediting, surveys, reports and more. We advise you on how you can best tell your school or district’s story each day.

U

Communication Audits

We conduct thorough audits, asking the right questions, launching surveys and doing comprehensive research to examine your current communication efforts. We determine what’s working well and where you need to improve.

l

Content Creation

Our highly skilled education writers and editors create exceptional content tailored to your stakeholders and key messages. We write articles, news releases, web copy, reports, parent letters, brochure copy and more. You can also turn to us for proofing and editing.

 

Web & Graphic Design

We staff several talented graphic designers who take your branding and create crisp, attention-grabbing brochures, reports, mailers, postcards and more. We also assist with rebranding efforts, logo creation and web design.

#SchoolPR Insights

School Finance Communication: Asking the Right Questions

This is the third article of a three-part series on communication about school finance. If you haven’t already, we invite you to read the first and second articles in the series. I always find that when communicating about budgets and attempting to create messages,...

read more

School Finance Communication: Early and Often

This is the first article of a three-part series on communication about school finance. There is a universal truth when communicating about education: nearly everyone has an opinion because nearly everyone has attended school. But if it’s true that everyone has...

read more

Tools we Love: The Donovan Group Tech Stack

It is almost cliché to say it: education and communication are changing so fast that it is difficult to keep up. Central to this change are the tools that are used to engage in communication, to collaborate and generally to get work done. We are often asked for...

read more