As with education, communication is changing so quickly that, at times, it can seem difficult to keep up.
As the rate of change increases, school or district leaders might be intimidated by – and reluctant to adopt – the newest technologies and the best means of communicating with staff, parents and other stakeholders.
What school and district leaders must understand (and this is especially true of more veteran leaders) is that fundamentally good communication is good communication – no matter which tools are being used.
Just like how a good teacher can use various tools in the craft of education, so too can an educational leader use various tools to communicate.
Good communication is good communication.
With that in mind, strive to embrace new communication tools and technologies and remember to trust your instincts.