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School Communications Services

 

Supporting public schools and districts.

The Donovan Group team leverages a wide range of skills and communication tools to help accomplish our clients’ goals. From leading your organization through the communications planning process and helping you develop a strong working relationship with the media to working with you during a crisis, we are your one-stop educational communications partner.

Available on either a project basis to help with an urgent communications situation or on a reasonable monthly retainer, the Donovan Group offers your organization the ongoing communications help you need to engage your audiences.

 

Communications Services

Communications Planning

School districts and organizations often ask us to assist with their communications planning efforts. Our planning process emphasizes transparency and the engagement of many different types of stakeholders. The result is a comprehensive, month-by-month strategy that details measurable goals and efforts.

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Referendum Assistance

The Donovan Group has become a popular partner among school districts considering capital or operational referenda. We believe that a clearly planned and well-executed referendum brings together a community around its schools and boosts the trust that community members have in the people who lead them.

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Surveys

Community and staff surveys offer valuable data and feedback from stakeholders. We provide surveys to establish baseline data, seek residents’ input in advance of a referendum and help guide our planning efforts.

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Video Services

Video is an increasingly effective way to reach your stakeholders, especially through digital media. We storyboard, film, edit and produce professional videos on virtually any subject relevant to your school or district.

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Crisis Communication

Managing a crisis requires open communication, and we work with you to create a ready-to-launch crisis communications plan. The Donovan Group’s staff is available 24 hours a day, 365 days a year to assist your school district, college, or educational organization during times of crisis.

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Communication Support

We give you the back-end communications assistance you need via content creation, web and graphic design, copyediting, surveys, reports and more. We advise you on how you can best tell your school or district’s story each day.

Graphic Design

Our graphic and digital design services include, one-pagers, fact sheets, brochures, mailers, display boards and other marketing collateral. We’ve also assisted many schools and districts with their rebranding and logo creation efforts.

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Content Creation

Every day, we write articles, blog posts and news releases for our clients. Our skilled writers can also create content for your website. You can also turn to us for speeches, brochure content and other marketing content.

 

Media Relations & Training

Having fielded thousands of calls from education reporters all over the United States, we know the importance of responding appropriately to media inquiries. We will help you develop a process for dealing with media calls to make you a trusted resource for reporters.

#SchoolPR Insights

How to Conduct an On-Camera Interview Like a Pro

Imagine it's 4 p.m. on a Thursday. You're working to wrap up another busy day. Some of your staff have already left, and you're looking forward to doing the same within the next hour or so. But then you get a phone call. It's a principal at your high school, who...

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Communicating Before an Iowa PPEL Vote

The concept of a voted Physical Plant and Equipment Levy (PPEL) is unique to Iowa education. It allows school districts to raise the local levy to fund project and improvements related to facilities, buildings and grounds. In most other states, districts may need to...

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