Supporting public schools and districts.
The Donovan Group team leverages a wide range of skills and communication tools to help accomplish our clients’ goals. From leading your organization through the communications planning process and helping you develop a strong working relationship with the media to working with you during a crisis, we are your one-stop educational communications partner.
Available on either a project basis to help with an urgent communications situation or on a reasonable monthly retainer, the Donovan Group offers your organization the ongoing communications help you need to engage your audiences.
Communications Services
Communications Planning
School districts and organizations often ask us to assist with their communications planning efforts. Our planning process emphasizes transparency and the engagement of many different types of stakeholders. The result is a comprehensive, month-by-month strategy that details measurable goals and efforts.
Referendum Assistance
The Donovan Group has become a popular partner among school districts considering capital or operational referenda. We believe that a clearly planned and well-executed referendum brings together a community around its schools and boosts the trust that community members have in the people who lead them.
Surveys
Community and staff surveys offer valuable data and feedback from stakeholders. We provide surveys to establish baseline data, seek residents’ input in advance of a referendum and help guide our planning efforts.
Video Services
Video is an increasingly effective way to reach your stakeholders, especially through digital media. We storyboard, film, edit and produce professional videos on virtually any subject relevant to your school or district.
Crisis Communication
Managing a crisis requires open communication, and we work with you to create a ready-to-launch crisis communications plan. The Donovan Group’s staff is available 24 hours a day, 365 days a year to assist your school district, college, or educational organization during times of crisis.
Communication Support
We give you the back-end communications assistance you need via content creation, web and graphic design, copyediting, surveys, reports and more. We advise you on how you can best tell your school or district’s story each day.
Graphic Design
Our graphic and digital design services include, one-pagers, fact sheets, brochures, mailers, display boards and other marketing collateral. We’ve also assisted many schools and districts with their rebranding and logo creation efforts.
Content Creation
Every day, we write articles, blog posts and news releases for our clients. Our skilled writers can also create content for your website. You can also turn to us for speeches, brochure content and other marketing content.
Media Relations & Training
Having fielded thousands of calls from education reporters all over the United States, we know the importance of responding appropriately to media inquiries. We will help you develop a process for dealing with media calls to make you a trusted resource for reporters.
#SchoolPR Insights
Simplifying Your Communication with Parents During COVID-19
School closures lasting weeks at a time has been unlike anything parents, students, staff or community members have ever experienced. Especially in the first several weeks of the closures, school and district leaders and teachers had to answer tough questions about...
Communicating About Your School District Budget During the COVID-19 Pandemic
This spring, many school boards are in the process of creating and finalizing a budget for the 2020-21 school year. This work is largely taking place via Zoom and other online meeting platforms. District leaders and board members should work to maintain transparency...
Alternative Graduation Ideas to Celebrate the Class of 2020
For most high schools across the country, holding a traditional in-person graduation ceremony is looking less feasible by the day. Although some states’ shelter-in-place orders may be lifted or relaxed by late May or early June, it might not be safe for large groups...
Contact Us to Get Started
Do you need immediate assistance? Call us at 800-317-7147.