School Marketing Campaigns

In an era of open enrollment, school choice, and voucher schools, it’s more important than ever for schools and districts to engage in proactive marketing. Through a marketing campaign, you can foster a positive narrative about your schools, showcase all the great things happening in your buildings, and establish your organization as a district of choice in your region.


The Donovan Group creates and implements marketing campaigns on a wide range of subjects for public schools and districts.

Student enrollment and registration

Teacher and staff recruitment and hiring

Unique academic programs or services

Co-curricular programs

School and district surveys

Facility or operational needs (leading to a potential referendum)

Fundraising efforts

We start by creating a marketing strategy, or “roadmap.” This strategy outlines the district’s target audiences and key messages, while mapping out a weekly to-do list of marketing tactics. We then set the strategy in motion, creating content, developing graphic design pieces, producing videos, and creating all other deliverables to implement the plan.

The Donovan Group’s team features marketing, public relations, and communication professionals who have experience in industries beyond education. They take what they know about marketing in the business world and apply it to our work with schools, helping them stand out in an increasingly competitive environment.

Stay in touch and get all the latest in school district communication.

Case Studies

Blaine County Community School District Logo

Blaine County Community School District

Like many school districts across the country, Blaine County has struggled to fill vacancies. Unfortunately, most job postings have a traditional, basic design. The Donovan Group launched a campaign designed to attract potential candidates by highlighting the community in a new, visually appealing manner. Job postings like this one have created a buzz among candidates about what the entire community has to offer.

Blaine County Community School District Logo

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Get in touch to learn more about our school marketing, public relations, and communication services.