In an era of open enrollment, school choice, and voucher schools, it’s more important than ever for schools and districts to engage in proactive marketing. Through a marketing campaign, you can foster a positive narrative about your schools, showcase all the great things happening in your buildings, and establish your organization as a district of choice in your region.
We start by creating a marketing strategy, or “roadmap.” This strategy outlines the district’s target audiences and key messages, while mapping out a weekly to-do list of marketing tactics. We then set the strategy in motion, creating content, developing graphic design pieces, producing videos, and creating all other deliverables to implement the plan.
The Donovan Group’s team features marketing, public relations, and communication professionals who have experience in industries beyond education. They take what they know about marketing in the business world and apply it to our work with schools, helping them stand out in an increasingly competitive environment.
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Blaine County Community School District
Like many school districts across the country, Blaine County has struggled to fill vacancies. Unfortunately, most job postings have a traditional, basic design. The Donovan Group launched a campaign designed to attract potential candidates by highlighting the community in a new, visually appealing manner. Job postings like this one have created a buzz among candidates about what the entire community has to offer.
Get in touch to learn more about our school marketing, public relations, and communication services.