Supporting public schools and districts.
The Donovan Group team leverages a wide range of skills and communication tools to help accomplish our clients’ goals. From leading your organization through the communications planning process and helping you develop a strong working relationship with the media to working with you during a crisis, we are your one-stop educational communications partner.
Available on either a project basis to help with an urgent communications situation or on a reasonable monthly retainer, the Donovan Group offers your organization the ongoing communications help you need to engage your audiences.
School districts and organizations often ask us to assist with their communications planning efforts. Our planning process emphasizes transparency and the engagement of many different types of stakeholders. The result is a comprehensive, month-by-month strategy that details measurable goals and efforts.
The Donovan Group has become a popular partner among school districts considering capital or operational referenda. We believe that a clearly planned and well-executed referendum brings together a community around its schools and boosts the trust that community members have in the people who lead them.
Community and staff surveys offer valuable data and feedback from stakeholders. We provide surveys to establish baseline data, seek residents’ input in advance of a referendum and help guide our planning efforts.
Video is an increasingly effective way to reach your stakeholders, especially through digital media. We storyboard, film, edit and produce professional videos on virtually any subject relevant to your school or district.
Managing a crisis requires open communication, and we work with you to create a ready-to-launch crisis communications plan. The Donovan Group’s staff is available 24 hours a day, 365 days a year to assist your school district, college, or educational organization during times of crisis.
We give you the back-end communications assistance you need via content creation, web and graphic design, copyediting, surveys, reports and more. We advise you on how you can best tell your school or district’s story each day.
Our graphic and digital design services include, one-pagers, fact sheets, brochures, mailers, display boards and other marketing collateral. We’ve also assisted many schools and districts with their rebranding and logo creation efforts.
Every day, we write articles, blog posts and news releases for our clients. Our skilled writers can also create content for your website. You can also turn to us for speeches, brochure content and other marketing content.
Media Relations & Training
Having fielded thousands of calls from education reporters all over the United States, we know the importance of responding appropriately to media inquiries. We will help you develop a process for dealing with media calls to make you a trusted resource for reporters.
The weeks leading up to a new school year tend to be incredibly busy for school leaders. There's a never-ending list of items to check off to ensure the start of classes is as seamless and successful as possible for your students, staff and families. It's also a time...read more
Among the reminders we continually provide to school communications professionals, superintendents and principals is the need to ensure alignment in their communications efforts. While being proactive is certainly important, ensuring that everyone is communicating the...read more
In an era of open enrollment and charter, voucher, virtual and private schools, public schools and districts must have a distinct brand if they hope to compete among the wide variety of options available to families and students. This makes school district rebranding...read more