School Communication Services

Supporting public schools and districts.

The Donovan Group team leverages a wide range of skills and communication tools to help accomplish our clients’ goals. From leading your organization through the communications planning process and helping you develop a strong working relationship with the media to working with you during a crisis, we are your one-stop educational communications partner.

Available on either a project basis to help with an urgent communications situation or on a reasonable monthly retainer, the Donovan Group offers your organization the ongoing communications help you need to engage your audiences.


Our Services

Communications Planning

School districts and organizations often ask us to assist with their communications planning efforts. Our planning process emphasizes transparency and the engagement of many different types of stakeholders. The result is a comprehensive, month-by-month strategy that details measurable goals and efforts.


Referendum Assistance

The Donovan Group has become a popular partner among school districts considering capital or operational referenda. We believe that a clearly planned and well-executed referendum brings together a community around its schools and boosts the trust that community members have in the people who lead them.


Crisis Communication

Managing a crisis requires open communication, and we work with you to create a ready-to-launch crisis communications plan. The Donovan Group’s staff is available 24 hours a day, 365 days a year to assist your school district, college, or educational organization during times of crisis.


Video Services

Video is an increasingly effective way to reach your stakeholders, especially through digital media. We storyboard, film, edit and produce professional videos on virtually any subject relevant to your school or district.



Work with us to create, execute and analyze community and staff surveys focused on communication, facilities needs, branding and other issues. We create survey drafts, help promote the survey in the community and analyze the data.


Communication Support

We give you the back-end communications assistance you need via content creation, web and graphic design, copyediting, surveys, reports and more. We advise you on how you can best tell your school or district’s story each day.

Graphic Design

Our graphic and digital design services include, one-pagers, fact sheets, brochures, mailers, display boards and other marketing collateral. We’ve also assisted many schools and districts with their rebranding and logo creation efforts.


Content Creation

Every day, we write articles, blog posts and news releases for our clients. Our skilled writers can also create content for your website. You can also turn to us for speeches, brochure content and other marketing content.


Media Relations & Training

Having fielded thousands of calls from education reporters all over the United States, we know the importance of responding appropriately to media inquiries. We will help you develop a process for dealing with media calls to make you a trusted resource for reporters.

#SchoolPR Insights

Getting into a Rhythm with Your Social Media Content

Getting into a Rhythm with Your Social Media Content

If you're in charge of your school or school district's social media content, you've likely run into a familiar problem. It can be difficult to get into a rhythm to consistently use social media to effectively tell your district's story. For one, it's tough to find...

read more
Alternative Graduation Ideas to Celebrate the Class of 2021

Alternative Graduation Ideas to Celebrate the Class of 2021

Last spring, we covered creative ideas to celebrate graduating seniors at a time when nearly all schools were closed due to the COVID-19 pandemic. While many schools and districts have now returned to full in-person instruction, others continue to use hybrid models or...

read more
How Does a School Communication Audit Work?

How Does a School Communication Audit Work?

Before creating a communication plan, we often recommend that schools and districts conduct a communication audit. In many ways, an audit sets the stage for more meaningful communication planning.  Through a communication audit, you can gain a better understanding of...

read more


Contact Us to Get Started

Do you need immediate assistance? Call us at 800-317-7147.

11 + 6 =