Professional Learning Experiences

Flexible professional learning options, including topic-specific online courses, hybrid communication academies, and customized solutions.

Set Up a Call with Our Team

Every district has unique needs. Schedule a call with our team to discuss how we can support your communication efforts and provide solutions tailored to your community.

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Professional learning should be practical, flexible, and tailored to your needs. We provide engaging opportunities with on-demand access to every session, and an option for fully customizable programs designed for your team.

Online Modules

Concise and topic-specific courses designed for school PR professionals to go at their own pace. Enroll in an online module and gain instant access!

Crisis Communication
Online Module

$500

  • Participants will learn how to engage their communities, navigate crises, and build trust through interactive, self-paced lessons, real-world scenarios, and practical strategies.

Referendum Communication
Online Module

$300

  • This one-hour, on-demand professional learning session is designed for district administrators, board members, and school communication professionals. Through a roundtable-style discussion, participants gain real-world strategies, lessons learned, and proven tools for leading clear, transparent, and community-centered referendum campaigns.

Communications Academy: The Roadmap to Success

Built for superintendents, district leaders, and communication staff, this updated series strengthens the fundamentals of effective communication and engagement. Refreshed content and a restructured curriculum, informed by participant feedback, provide a more focused and impactful learning experience.

$800* includes 9 live, expert-led sessions, a one-on-one strategy consultation, and full on-demand access to course materials.

*Members of our partnering associations receive a $300 discount on registration.

Custom Professional Learning Experiences

We customize our presentation to meet the unique needs of your school district. Working closely with leaders, we design and deliver tailored professional learning plans for your staff. This service includes custom communication tools and resources created by our team to help your teams apply the learning.

Potential Topics:

Crisis Communication Planning

Promoting & Marketing Your Schools

Communicating Your District Budget

Internal Communications

Customer Service for School Staff

De-escalation Strategies for Front-Line Staff

Dealing with the Media

Graphic Design Best Practices

Video Production for Elevated Storytelling

Newsletter Best Practices

Social Media Use and Management

Set Up a Call with Our Team

Every district has unique needs. Schedule a call with our team to discuss how we can support your communication efforts and provide solutions tailored to your community.

Subscribe to our monthly newsletter, #SchoolPR Insights?
We're committed to your privacy. We will respectfully use the information you provide to contact you about our relevant services and resources. You may unsubscribe from these communications at any time.