Built for superintendents, district leaders, and communication staff, this nine-session series strengthens the fundamentals of effective communication and engagement.
Participants leave with practical tools, relevant insights, and the confidence to communicate clearly, consistently, and strategically.
$800*
Includes 9 live, expert-led sessions, a one-on-one strategy consultation, and full on-demand access to course materials.
*Members of our partnering associations receive a $300 discount on registration. Learn More.
Course Structure
Communications Academy: The Roadmap to Success is thoughtfully designed to build a strong foundation in communication and engagement through a consistent, high-quality learning experience. Each session is intentionally sequenced—starting with core principles and progressing to practical applications—so participants can build skills over time and apply what they learn in real-world settings.
Session Led By Experts & Experienced Education Leaders
Sessions are led by the Donovan Group team, along with invited experts and experienced education leaders who bring practical insight and real-world examples to each topic. This combination ensures participants receive relevant, actionable guidance grounded in the day-to-day realities of school communication.
Live Sessions Recorded for Flexible On-Demand Access
Each session is delivered live to encourage engagement and discussion, and all sessions are recorded for flexible, on-demand access. Recordings are shared promptly and hosted on our professional learning platform, making it easy to revisit content or catch up as needed.
One-On-One Strategy Consultation
Schedule a casual call with a Donovan Group partner for a personalized strategy session focused on your district’s priorities, challenges, and opportunities, with clear, actionable communication guidance.
Register at Any Time
To maximize accessibility, registration remains open on a rolling basis. Participants who join after the series begins receive full access to all previous sessions and materials. All content remains available through September of the following year, allowing ample time for learning, reflection, and implementation.
Learning Outcomes
By participating, learners will be able to:
Course Schedule
Guided by feedback from past participants, we've updated content and reorganized topics to better align with the challenges and opportunities school leaders face today.
Sessions meet live on the following Wednesdays at 1:00 pm CST:
Practical approaches for building a five-year district and board communication roadmap that drives alignment, consistency, and proactive stakeholder engagement.
*Recordings of each session are published and shared following each meeting.
Frequently Asked Questions
The academy includes nine sessions held monthly from September through April, each lasting approximately one hour. Participants can attend live or watch recordings at their convenience, making it manageable alongside busy schedules.
Exclusive Pricing for Participating State Association Members
We offer a discount to members of partnering associations for both Academies. If you hold a membership to any of the organizations below, contact us for the unique coupon code.
$500 for Member Districts
Thanks to our partnering associations:
- Arizona, the Arizona School Administrators (AZSA)
- Connecticut, the Connecticut Association of Public School Superintendents (CAPSS)
- Indiana, the Central Indiana Education Services Center (CIESC)
- Kentucky, the Kentucky Association for School Administrators (KASA)
- Minnesota, the Minnesota Association of School Administrators (MASA)
- Missouri, the Missouri Association of School Administrators (MASA)
- North Dakota, the North Dakota Small Organized Schools (NDSOS)
- Tennessee, the Tennessee Organization of School Superintendents (TOSS)
- Wisconsin, the Wisconsin Association of School District Administrators (WASDA) and the Wisconsin School Public Relations Association (WSPRA)
Opportunity for Professional Learning Partnership
Through a strategic partnership with our firm, associations can offer a high-quality, virtual professional learning program focused on communication and public relations for education leaders.