Social media has become a critical tool for schools and districts to reach their stakeholders and showcase all the amazing things happening in their buildings on a daily basis. However, it can be difficult to get into a rhythm with your social media content to effectively tell your district’s story.
How It Works
Consistent Engagement
The Donovan Group helps you consistently engage through Facebook, Twitter, Instagram, and other social media platforms. Our writers generate compelling content, while our graphic designers and video professionals incorporate photos, videos, and graphics. If desired, we can also take the reins of your social media profiles, posting content to the pages and monitoring interactions from stakeholders.
A social media calendar
To drive this effort, we set up a social media calendar and a system to gather stories, photos, and videos from teachers and staff. We make it as easy as possible for staff members throughout your district to submit content to be shared via social media. This helps ensure all your classrooms and buildings get the attention they deserve through your district’s marketing efforts.
Interaction
We will also help you navigate social media comments, pointing out when it is and is not appropriate to engage. Our communication professionals will also identify which questions to respond to and what you can take away from each stakeholder interaction. In this way, you can take part in a two-way conversation while correcting any inaccurate information about your district that gets posted online.
Social Media Content Creation
We’d love to learn more about your social media needs! Complete the form below to connect with our team about our Social Media Content Creation program. Whether you’re looking for ongoing support or help with a specific project, we’ll work with you to craft engaging content that builds connection and strengthens your online presence.
We are committed to meeting federal ADA accessibility standards in the materials we create.
