Case Study
Soledad Unified School District (CA) – “Inside Soledad” Newsletter
The Opportunity
Soledad Unified School District (CA) serves a diverse and engaged community of students, families, staff, and community members. Like many districts, they faced the ongoing challenge of consistently sharing positive stories, timely updates, and district-wide accomplishments in ways that were accessible, engaging, and inclusive for all audiences.
With information often coming from multiple schools and departments, there was an opportunity to streamline communications into a cohesive, visually engaging format that could both inform and celebrate the district community, while also ensuring accessibility for Spanish-speaking families.
Our Solution
In partnership with The Donovan Group, the district launched “Inside Soledad,” a monthly newsletter designed to highlight the people, programs, and progress happening across the district.
Our team worked alongside district leaders to develop a structured, sustainable approach to content collection and storytelling. Administrators and staff are encouraged to regularly submit highlights to create a steady pipeline of authentic, community-driven content.
The newsletter was intentionally designed with:
- A clean, easy-to-navigate layout
- Strong visual storytelling through photos and graphics
- A balance of celebratory stories and important updates
- Full bilingual publication in both English and Spanish
This approach ensured the newsletter was not only informative but also engaging and representative of the entire Soledad community.
Expertise Applied
The Results
Since its inception in 2022, “Inside Soledad” has become a trusted and anticipated source of information for families, staff, and community members. By centralizing communication into a consistent monthly publication, the district has strengthened transparency, increased engagement, and elevated the visibility of student and staff accomplishments.
The inclusion of bilingual content has expanded accessibility and reinforced the district’s commitment to serving all families, while the emphasis on positive storytelling has helped foster a stronger sense of pride and connection across the community.
Ultimately, the newsletter has transformed the way the district shares its story, creating a more unified, informed, and engaged school community.
Awards
- 2023 NSPRA Publications and Digital Media Excellence Award
- 2024 NSPRA Publications and Digital Media Excellence Award
- 2024 CalSPRA Excellence in Communication Awards, Award of Merit
- 2025 NSPRA Publications and Digital Media Award of Merit
- 2025 CalSPRA Excellence in Communication Awards, Award of Excellence
- 2026 NSPRA Publications and Digital Media Award of Merit
The Impact
