Donovan Group Insights

Staying Connected with the Community During Summer Break

Summer is here, and while the school halls may be quieter, the need to keep the school community connected and informed remains as important as ever. This period offers a unique opportunity to engage with students, parents and staff through thoughtful and creative content.

Reflect on the past year

Start by celebrating the successes of the past school year. This acknowledges the hard work of students and staff and reinforces a sense of community pride. Creating photo and video recaps of memorable events, awards ceremonies, sports victories and other significant moments can be a great way to share these accomplishments. Post these highlights on social media and the school’s website to make them accessible to everyone.

Additionally, writing blog posts or social media spotlights on standout students, teachers or school programs adds depth. Consider including interviews and personal stories to make these posts more engaging.

Designing infographics that showcase statistics such as graduation rates, academic achievements and extracurricular participation provides a visual representation of the year’s successes.

Updates on upcoming changes

Transparency about upcoming changes fosters trust and keeps everyone in the loop. Whether it’s new policies, curriculum changes or staff additions, keep your community informed. Sending out regular newsletters can ensure that important information is communicated clearly.

Hosting virtual Q&A sessions where parents and students can ask questions about the upcoming school year is another effective strategy. These sessions can be live-streamed or pre-recorded to accommodate different schedules. Finally, writing detailed blog posts to explain significant changes in the school’s operations can also be beneficial.

Build excitement for what’s to come

Generating excitement for the upcoming school year keeps the community engaged and looking forward to new experiences. Sharing sneak peeks of new facilities, programs or events planned for the next school year can build anticipation. Use photos, videos and teaser posts to create a buzz.

Create countdowns to significant dates, such as the first day of school or major events, to keep the upcoming school year on everyone’s mind. Introducing new staff members and incoming students through short profiles or interviews can also generate interest. Highlight what they are excited about and what they bring to the school community.

Engage with interactive content

Interactive content keeps your audience actively involved and makes the information more memorable. Conducting surveys and polls to gather feedback on past events and suggestions for future initiatives is a great way to engage.

Launching summer reading challenges, photo contests or creative projects can also encourage participation. Offering small prizes and sharing submissions on your platforms can motivate students and parents alike. Virtual tours of new facilities or workshops on preparing for the new school year can be both informative and fun, providing a sense of connection even during the break.

Summer may be a time for relaxation, but it’s also a crucial period for keeping the school community connected and informed. Don’t miss this great opportunity to stay connected!

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