Your school has a story to tell.
Through great communication, you can make sure your stakeholders know about everything that’s going right in your school or division.
In Virginia, public schools must actively compete for students. To do so, you need to project a positive image and garner the support of parents, staff, students, alumni and community members.
We help you expand your communications capacity by developing scalable strategies, training staff and providing support wherever you need it. We work closely with superintendents, administrators, principals and communications specialists.
Are you looking for more effective ways to reach your stakeholders? Make the Donovan Group your school communication partner. We proudly serve K-12 public schools throughout Virginia.
The Donovan Group has created a wide variety of free communication templates and protocols to help schools navigate the challenges of COVID-19. You may access the resource here.
Here's how we can help.
Communications Planning
We emphasize transparency and stakeholder engagement as we help you develop a robust communication plan for your school or district. This includes a cohesive, month-by-month strategy that details goals, target audiences, tactics and metrics to evaluate your efforts.
Web & Graphic Design
Our graphic and digital design services include, one-pagers, fact sheets, brochures, mailers, display boards and other marketing collateral. We’ve also assisted many schools and districts with their rebranding and logo creation efforts.
Content Creation
Every day, we write articles, blog posts and news releases for our clients. Our skilled writers can also create content for your website. You can also turn to us for speeches, brochure content and other marketing content.
Surveys
Work with us to create, execute and analyze community and staff surveys, including those focused on communication, facilities needs, branding and other issues. We create survey drafts, help promote the survey in the community and analyze the data.
Communication Support
We serve as your dedicated communications team, providing you with content, editing, web and graphic design, surveys, reports and more. We assist you in telling your school or district’s story every single day.
Media Relations & Training
We give you the training to master the art of the media interview, allowing you to handle reporters’ calls, give great on-camera interviews and position yourself as a trusted source of accurate information. Our team has fielded thousands of calls from education reporters.
Communication Audits
A communication audit allows your district to determine what is going well in its communication efforts, and where improvements can be made. This often involves an inventory of practices and a staff/community survey.
Video Services
Get professional and engaging videos that reach your key stakeholders through social media and a variety of other channels. We’ll plan, shoot, edit and produce videos featuring your schools, students and staff.
App Development
Want to create a proprietary mobile app for your school or district? Work with us to develop an app with push notifications, calendars, newsletters, directories and access to news and announcements.
#SchoolPR Insights
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Contact Us to Get Started
Do you need immediate assistance? Call us at 800-317-7147.